Virgin Media signs up as 2014 Commonwealth Games sponsor
24-05-2013, 08:29
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#1
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Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,742
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Virgin Media signs up as 2014 Commonwealth Games sponsor
Virgin Media signs up as 2014 Commonwealth Games sponsor.
http://www.guardian.co.uk/media/2013...-games-sponsor
Quote:
Virgin Media has signed up as a top-tier sponsorship partner of the Glasgow 2014 Commonwealth Games, with the expectation that brand ambassadors and Olympic champions Mo Farah and Usain Bolt will front a major advertising campaign next year to support the deal.
The deal, which will see the cable company join top-paying sponsors such as Emirates airline, marks Virgin Media's first foray into sports sponsorship.
Virgin Media said its Commonwealth Games sponsorship deal will include being the presenting partner of athletics, which would make the use of Bolt and Farah an obvious choice in ad campaigns next year, although the company refused to be drawn on its specific marketing plans.
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“The only lesson you can learn from history is that it repeats itself”
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26-05-2013, 15:38
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#2
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Inactive
Join Date: Mar 2007
Services: Sky entertainment, kids and HD package, Sky Fibre Unlimited broadband, XBOX one, PS4 and Android box
Posts: 692
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Re: Virgin Media signs up as 2014 Commonwealth Games sponsor
Good promotion for them.
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26-05-2013, 23:40
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#3
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a giant headend
Join Date: Jan 2011
Location: Liverpool
Posts: 1,169
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Re: Virgin Media signs up as 2014 Commonwealth Games sponsor
First person to slap up a Buffering sign at the loading dock gets a cookie from me 
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27-05-2013, 08:53
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#4
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Inactive
Join Date: Jan 2010
Location: Edinburgh
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Re: Virgin Media signs up as 2014 Commonwealth Games sponsor
I thought the Commonwealth Games in Glasgow would be sponsored by Buckfast and Lambert & Butler
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