Virgin Media launches ‘A More Exciting Place to Live’ ad campaign

[Digital Fanatic]

Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Virgin Media today unveiled its new advertising campaign, ‘A More Exciting Place to Live’. Celebrating families, couples, professionals and friends making the most of the digital world, the ad makes its first TV appearance during primetime ITV1 shows Primeval and Take Me Out, on Saturday 5th February.

Created by DDB UK, the ad features lyrics from the Madness anthem ‘Our House’. Giving us a glimpse into every room in the home, we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world.

Richard Larcombe, advertising and sponsorship director at Virgin Media, said: “Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life. We’re enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live."

Virgin Media recently launched 100Mb broadband, the UK’s fastest broadband, and its next generation digital entertainment platform, Virgin Media TV powered by TiVo, bringing together the best of TV, online and on demand. Also operating the UK’s most popular virtual mobile network, Virgin Media delivers great content across all three screens.

The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media’s ‘A More Exciting Place to Live’ campaign begins today when the TV ad launches on www.virginmedia.com. Virgin Media will takeover Facebook’s homepage on Saturday and is launching a dedicated online destination at www.virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media’s next generation digital services to life.

http://pressoffice.virginmedia.com/p...680&highlight=

Also here: http://www.cableforum.co.uk/article/...or-ad-campaign

... and slightly more succinct.

[Digital Fanatic]

Originally Posted by Chris

Also here: http://www.cableforum.co.uk/article/...or-ad-campaign

... and slightly more succinct.

ha ha cool

[vanman]

or here http://www.youtube.com/user/MoreExcitingPlace

[jtaylor06]

Not a bad advert, but problem with most of Virgin's ads is the fact the phone number is either small or is not shown long enough.

But it certainly is a better place to live

[Digital Fanatic]

The YouTube channel is good too. Shows you the follow on adverts

http://www.youtube.com/user/MoreExcitingPlace

[Peter_]

When first saw it I thought it was an advert for Cathedral City Cheese as they are so very similar.

http://www.youtube.com/watch?v=3TNzuaeb2nM

Anyone know what the music is playing over the ad? It seems very familiar but I can't place it.

[papasmurf]

"Our House" by Madness, it's in the original quote in the first post.

Originally Posted by papasmurf

"Our House" by Madness, it's in the original quote in the first post.

The Lyrics of Our House are 'spoken' over the images.The music in the background is NOT the music from Our House.It is very familiar though.

I'm not completely gaga YET!

[Digital Fanatic]

Originally Posted by Maggy J

The Lyrics of Our House are 'spoken' over the images.The music in the background is NOT the music from Our House.It is very familiar though.

I'm not completely gaga YET!

ha ha

I got this from another forum:

The ad features lyrics from the Madness anthem ‘Our House’ set to the soundtrack of Dan Black’s ‘Symphonies’.

[Peter_]

Originally Posted by Digital Fanatic

ha ha

I got this from another forum:

Its the music from the Cathedral City adverts as I said above. http://www.youtube.com/watch?v=L34HL6vEYAA

[Ignitionnet]

The annual great TV ad campaign.

Thrilling.

Yay.

This is the usual ******** marketing blurb, no idea why it's considered newsworthy.

The censored bit would be 'bovine excreta'.

[adzzzbatch]

Originally Posted by Masque

Its the music from the Cathedral City adverts as I said above. http://www.youtube.com/watch?v=L34HL6vEYAA

Are you sure it is? (Will check it out) I know s*y used it on an advert a little while ago.

I think it's a quality advert and I'm one of those people that can love adverts.

Originally Posted by Digital Fanatic

ha ha

I got this from another forum:

No it wasn't.It was the theme from one of my favourite SF films.Starman..with Jeff Bridges...which the chap above snaffled..Yay!! I knew it was familiar..

Starman