VOD : Netflix/Streaming Services

Originally Posted by OLD BOY

I've never before heard £50m described as 'peanuts'. But there you go.

Regardless of your point, they could have made a pretty good profit by charging extra for this, which they chose not to do.

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Agreed. Amazon are more than pleased with the number of new subscribers this has generated, and so the experience is likely to encourage them.

https://advanced-television.com/2019...ps-for-amazon/

The difficulty they have is that they see an uptick in Prime subscriptions at this time of year anyway, as people do Christmas shopping. Though the level of data analysis they can do is absolutely frightening ... they know if you stopped watching something part way through, or fast-forwarded, down to the second, so I guess they can combine number of new subs with number of new subs streaming, and new subs who don't cancel on 1st January.

[jfman]

Originally Posted by OLD BOY

I've never before heard £50m described as 'peanuts'. But there you go.

Compared to the £5.136 billion that Sky/BT paid in the previous round I think everyone would accept it is relative peanuts.

Regardless of your point, they could have made a pretty good profit by charging extra for this, which they chose not to do.

Could they have? Pay per view football, on an individual game basis, has been a resounding failure in this country. Bundling a few games over a few nights in a single month? Untested.

Agreed. Amazon are more than pleased with the number of new subscribers this has generated, and so the experience is likely to encourage them.

https://advanced-television.com/2019...ps-for-amazon/

Amazon describe Amazon as a success, gain free advertising for Amazon in “news” articles and get folk on internet forums talking about them. Win win on the back of their own words.

[Raider999]

The major point is, Amazon have stated there were no major problems, in my previous post I highlighted a couple.

I also suggested that many of the new subscribers are using the free month to watch the football (as indeed I am) - so doesn't matter how many new customers signed up to Prime it is how many continue to subscribe after the free month that counts.

Totally agree, in terms of the billions paid for Premiership Rights across the world £50m is peanuts.

[Chad]

https://www.telegraph.co.uk/football...remier-league/

Amazon are paying £30 million per year for their Premier League rights. They'd need nearly 3.7 million new customers paying £7.99 to cover the cost of this year's rights.

[OLD BOY]

Originally Posted by Chad

https://www.telegraph.co.uk/football...remier-league/

Amazon are paying £30 million per year for their Premier League rights. They'd need nearly 3.7 million new customers paying £7.99 to cover the cost of this year's rights.

You are looking at this far too simplistically. What about all the extra sales this will generate?

It is true that some will not continue beyond the trial period, but this will give Amazon a good idea of how many people would subscribe if they won the rights from Sky or BT.

[denphone]

Originally Posted by Chad

https://www.telegraph.co.uk/football...remier-league/

Amazon are paying £30 million per year for their Premier League rights. They'd need nearly 3.7 million new customers paying £7.99 to cover the cost of this year's rights.

That simply won't happen so maybe now OB will realise his fanciful predictions about them buying the vast majority of Premier League rights is just pie in the sky.

[OLD BOY]

Originally Posted by denphone

That simply won't happen so maybe now OB will realise his fanciful predictions about them buying the vast majority of Premier League rights is just pie in the sky.

It's so not, Den...

[denphone]

Originally Posted by OLD BOY

It's so not, Den...

You can deny as much as you want or move the musical chairs around when it suits your narrative but the business sums don't add up and have never added up..

[Legendkiller2k]

Originally Posted by denphone

That simply won't happen so maybe now OB will realise his fanciful predictions about them buying the vast majority of Premier League rights is just pie in the sky.

Chances are Amazon have a lot more than 3.7million paying prime customers so i wouldn't be so quick to dismiss that.
Only Amazon themselves know exactly how many paying prime members they have, all we can do is speculate but i'd eat my hat if it wasn't a lot more than 3.7million.

[jfman]

There varying figures around, 6.4 million, 9 million and 15 million from a quick google. I think the latter is quite fanciful - that’s 60 per cent of households.

The real question is how many will pay for a sports subscription on top of that and at what price point. OB is right about one thing though, for the small amount paid for the rights there’s a lot of low hanging fruit to be picked, plus Christmas and Boxing Day sales.

[spankysmagicpian]

Amazon aren't stupid - they will be testing the water and they will know how many people on average sign up for a free month and how many of those keep the subs up, football or not.

As someone mentioned, and I wouldn't be surprised, if the ones that remain aren't that far off as you think as to the extra revenue they might receive in extra sales. £7.99 a month isn't a lot or everything you get with it. You've got the prime for 30 days and you end up finding out how easy it is to click and buy and get it the same day.

All the retailers do it - how many times have you say popped into Aldi for a special and bought other stuff too? How many times do you go into Sainsburys for a couple of items and end up buying the offers? I bet some of the offers are a loss leader but they make it up on the extra items.

[OLD BOY]

Originally Posted by denphone

You can deny as much as you want or move the musical chairs around when it suits your narrative but the business sums don't add up and have never added up..

...And yet the Premiership League has ensured Sky's survival! How come it's a boon for Sky and yet it would be a disaster for Amazon? You're coming out with statements that don't make any sense.

Sorry, but...really?

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Originally Posted by spankysmagicpian

Amazon aren't stupid - they will be testing the water and they will know how many people on average sign up for a free month and how many of those keep the subs up, football or not.

As someone mentioned, and I wouldn't be surprised, if the ones that remain aren't that far off as you think as to the extra revenue they might receive in extra sales. £7.99 a month isn't a lot or everything you get with it. You've got the prime for 30 days and you end up finding out how easy it is to click and buy and get it the same day.

All the retailers do it - how many times have you say popped into Aldi for a special and bought other stuff too? How many times do you go into Sainsburys for a couple of items and end up buying the offers? I bet some of the offers are a loss leader but they make it up on the extra items.

Quite so. And if they charged as much as Sky do for football, the extra business is on top of the profit from that. It's a no brainer, really. I can't see Amazon passing up this opportunity, as long as they are satisfied that the infrastructure can support it.

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Originally Posted by jfman

There varying figures around, 6.4 million, 9 million and 15 million from a quick google. I think the latter is quite fanciful - that’s 60 per cent of households.

The real question is how many will pay for a sports subscription on top of that and at what price point. OB is right about one thing though, for the small amount paid for the rights there’s a lot of low hanging fruit to be picked, plus Christmas and Boxing Day sales.

We know how many people would pay for a sports subscription already. They are currently doing so for Sky and BT, so you don't need to be a genius to work out a ballpark figure.

The fact that so many people watched the Amazon games just for this short season of matches is a demonstration of the interest that football fans have for watching sport via streaming. Whatever the figures were, Amazon will be spurred on by the results of their little foray into Premiership football, and I don't see why they would want to stop there, do you?

[jfman]

Well, yes. The obvious question of the return on investment of over £5bn.

We don't know how many households would take a Premiership only subscription - while it's obvious the most popular sport it's impossible to say that X million Sky Sports subscribers = X million Amazon subscribers. How far short they fall is the great unknown.

Sky can bid on the basis that on day 1 of the three year window the subscribers are in the bag to turn a profit. They also know how many subscribers are likely to subscribe over the summer as well.

Amazon and others cannot know this with certainty. As you are always quick to point out streaming offers flexibility to subscribe / unsubscribe In a way Sky isn't.

"If Sky can do it anyone can" is one of the worst interpretations going. Why didn't Setanta, ESPN, NTL, Telewest, ITV Digital?

[denphone]

Originally Posted by OLD BOY

...And yet the Premiership League has ensured Sky's survival! How come it's a boon for Sky and yet it would be a disaster for Amazon? You're coming out with statements that don't make any sense.

Sorry, but...really?

My statements might not make any sense compared to others but l and others are still waiting for your answer on why Amazon up to now in their own country have never looked to capture key US Sporting rights and when you have worked that one out then you might actually work the other one out.

[OLD BOY]

Originally Posted by jfman

Well, yes. The obvious question of the return on investment of over £5bn.

We don't know how many households would take a Premiership only subscription - while it's obvious the most popular sport it's impossible to say that X million Sky Sports subscribers = X million Amazon subscribers. How far short they fall is the great unknown.

Sky can bid on the basis that on day 1 of the three year window the subscribers are in the bag to turn a profit. They also know how many subscribers are likely to subscribe over the summer as well.

Amazon and others cannot know this with certainty. As you are always quick to point out streaming offers flexibility to subscribe / unsubscribe In a way Sky isn't.

"If Sky can do it anyone can" is one of the worst interpretations going. Why didn't Setanta, ESPN, NTL, Telewest, ITV Digital?

You are trying to take us for fools if you are denying that the money will follow the football. I am sure the advice Amazon gets from its experts will enable them to assess whether it will be worthwhile to make a bid for the Premiership football, and it is pretty clear to me that this advice will lead them to go for it. You have not explained exactly why this would not work for Amazon even though it works for Sky and BT. Given that you are one of the 'nothing will ever change' brigade, you will only begrudgingly start to believe it when it hits you in the face.

You are entitled to your view, but you will be proved wrong. Sooner or later, Amazon will get in there, and my guess is that this will come about in the 2022 bidding process.

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Originally Posted by denphone

My statements might not make any sense compared to others but l and others are still waiting for your answer on why Amazon up to now in their own country have never looked to capture key US Sporting rights and when you have worked that one out then you might actually work the other one out.

Well, maybe the broadband infrastructure in the US does not make this a viable project just now - I don't know. But frankly, it's irrelevant. The fact that Amazon bothered to go for these bucket shop rights, with all the energy they had to expend on making this work for just five days in December must prove that the determination is there if the experience proves successful.

Anyway, we will soon see, just three years to find out.