120M Virgin Media dropping fibre internet ad for Docsis 3? - Page 2

Stuart · 17-07-2015, 12:06

Quote:

Originally Posted by MrIca

They need to differentiate. If everyone is saying fibre broadband when they mean HFC or FTTC it makes it very difficult to explain why your service is better.

The problem is that in advertising speak at least, fibre-optic is just another way of saying it's fast. Most people don't actually give a stuff how their broadband is delivered (HFC, ADSL, Fibre, Carrier Pigeon) as long as they get the speed they pay for. They have little technical knowledge, and the advertisers have taught them that fibre=fast. Start throwing other technical terms (such as HFC or FTTC) at them, and they are just going to ask "Is it as fast as fibre?", even though the bulk of the cable connecting them to the internet *may be* fibre.

Maybe Virgin are moving away from the fibre broadband is fast type adverts, but it's going to take a while.

heero_yuy · 17-07-2015, 15:07

Incidentally have people noticed that $ky's TV ads for broadband have dropped the phrase "We'll never slow you down"?

General Maximus · 17-07-2015, 15:14

no

Kushan · 17-07-2015, 19:47

Quote:

Originally Posted by Stuart

The problem is that in advertising speak at least, fibre-optic is just another way of saying it's fast. Most people don't actually give a stuff how their broadband is delivered (HFC, ADSL, Fibre, Carrier Pigeon) as long as they get the speed they pay for. They have little technical knowledge, and the advertisers have taught them that fibre=fast. Start throwing other technical terms (such as HFC or FTTC) at them, and they are just going to ask "Is it as fast as fibre?", even though the bulk of the cable connecting them to the internet *may be* fibre.

Maybe Virgin are moving away from the fibre broadband is fast type adverts, but it's going to take a while.

I think the problem is obvious, for years Virgin were allowed to advertise as "Fibre-optic" despite the last mile being coax, much to BT's complaints. However, now that BT can also use the "Fibre" term, Virgin needs something else to differentiate the technology.

Fibre used to be a USP, now it's not.

MrIca · 18-07-2015, 16:25

Quote:

Originally Posted by Kushan

I think the problem is obvious, for years Virgin were allowed to advertise as "Fibre-optic" despite the last mile being coax, much to BT's complaints. However, now that BT can also use the "Fibre" term, Virgin needs something else to differentiate the technology.

Fibre used to be a USP, now it's not.

I agree that's the problem they're trying to solve. But as someone mentioned earlier, won't people now say "isn't fibre faster than DOCSIS?".

General Maximus · 19-07-2015, 01:04

I don't think. I can remember fibre optic being the buzz 25 years ago and learning about it in physics at school. Everyone knows what fibre is and that it is the bees knees. I can guarantee that 95% haven't heard of docsis so they defo won't be saying "is fibre faster than something I have never heard of".

Sephiroth · 19-07-2015, 13:20

Mon General gets right to the point. Fibre Optics means speed of light. That's fast and the unwashed (so to speak) will have that at the back of their mind.

DOCSIS? The Doctor's sister but with a bigger willy?

Kushan · 19-07-2015, 16:03

Quote:

Originally Posted by General Maximus

I don't think.

Tell us something we don't know :P

General Maximus · 19-07-2015, 16:39

I know, I re-read that post when Seph replied to it and realised I made a few typos which I can't go back and fix now. I hate it when you make a typo and it makes the sentence sound like something completely different compared to what you wanted it to :p (I missed "so" off the end)

pip08456 · 19-07-2015, 19:02

Quote:

Originally Posted by General Maximus

I know, I re-read that post when Seph replied to it and realised I made a few typos which I can't go back and fix now. I hate it when you make a typo and it makes the sentence sound like something completely different compared to what you wanted it to :p (I missed "so" off the end)

Is that 'cos you don't think?

General Maximus · 19-07-2015, 19:25

how has your weekend been? I forgot to message you last week. I really really wanted to go and I have missed a great opportunity but I am going diving next month and it is going to cost me a few thou so I had to leave it

I am going to plan it in properly for next year and then I have got plenty of time to save up my pennies. I just hope he comes back and brings Bruce Boxleitner with him.

pip08456 · 19-07-2015, 19:43

Quote:

Originally Posted by General Maximus

how has your weekend been? I forgot to message you last week. I really really wanted to go and I have missed a great opportunity but I am going diving next month and it is going to cost me a few thou so I had to leave it

I am going to plan it in properly for next year and then I have got plenty of time to save up my pennies. I just hope he comes back and brings Bruce Boxleitner with him.

You're not thinking again!

It was Claudia who couldn't make it last time so that should be a SHE.

A normal Summer LFCC weekend, total mayhem and an early start, a lot of non-stop work and late finish for us and plenty of drinking afterwards.

I'll let you know when Claudia's coming over again but it may not be London, it could be anywhere. Same with Bruce but not sure if he does the Cons.

General Maximus · 19-07-2015, 20:24

I know he went to the San Diego comicon 2 years ago. One of my friends went and wanted to get an autograph and the queue was so long that they said he wouldn't get through everyone in one day so they gave out tickets for the following day and it was still stupidly long so he gave up.

pip08456 · 19-07-2015, 20:29

Quote:

Originally Posted by General Maximus

I know he went to the San Diego comicon 2 years ago. One of my friends went and wanted to get an autograph and the queue was so long that they said he wouldn't get through everyone in one day so they gave out tickets for the following day and it was still stupidly long so he gave up.

If Bruce ever comes over I'll get you one.

It's one thing crew are always guaranteed, they always get the autograph they want as they haven't time to queue being busy with looking after the public and guests.

A crew badge works wonders! We do book them in advance though.

General Maximus · 19-07-2015, 21:41

I would give anything to meet Captain Sheridan and shake his hand