VOD : The future for linear TV channels

[OLD BOY]

Further confirmation of the trend away from linear TV. This is a report from the US, but we will surely follow.

Extract

US viewers opt for streaming and binge viewing

April 23, 2015 10.20 Europe/London By Chris Dziadul

Streaming content has overtaken live programming as the viewing method-of-choice in the US. According to the latest Deloitte Digital Democracy Survey, 56% of consumers are now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programmes live.

The report also found that younger viewers have moved to watching TV shows on mobile devices rather than on television.

Among Trailing Millennials (age 14-25), nearly 60% of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

The report in addition found that the trend of binge watching – viewing three or more programme episodes at one sitting – is prevalent, with 68% of consumers doing so today. In fact, 31% of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42%.

TV dramas are the most popular television genre to binge-watch, commanding 54% of binge-watchers’ attention; a characteristic more pronounced among females. Additionally, 20% of Americans binge watch comedies, with more being male.

Commenting on the findings of the report, Gerald Belson, vice chairman, Deloitte LLP and US Media & Entertainment sector leader, said: “Personal viewing experiences and the ability to consume media at your own pace is significantly impacting how US consumers value their content devices and services.

“Today, binge-watching, and the ability to watch what we want, when we want, and where we want, is an exciting cultural phenomenon that is shifting consumer behaviours and attitudes towards curating an individual experience.”

Full report here:

http://www.broadbandtvnews.com/2015/...binge-viewing/

[Anypermitedroute]

Using VM as a base point of reference

how many linear channels have launched in last two years?
how many VOD branded areas have launched in last two years?

will this help demonstrate a trend in demise of linear viewing against VOD? I would expect to be able to plot a graph of VOD consumption going up and linear going down to prove one way or the other the arguement and facts but I might be asking too much

[spiderplant]

Originally Posted by OLD BOY

56% of consumers are now streaming movies and 53% streaming television on a monthly basis, as compared to 45% of consumers preferring to watch television programmes live.

And what percentage watched live TV on a monthly basis? Talk about apples and oranges!

[denphone]

Sorry OB but you must try harder.

[OLD BOY]

Originally Posted by denphone

Sorry OB but you must try harder.

I thought you'd all be interested to see this. I can't vouch for the information personally!

[theone2k10]

Another USA company offers a online tv package http://www.aftvnews.com/cablevision-...utter-package/
so far that's verizon, cablevision and dish network.
Comcast and time warner will announce theirs later in the year.
Direct tv are also expected to make a announcement soon.

[Anypermitedroute]

Originally Posted by theone2k10

Another USA company offers a online tv package http://www.aftvnews.com/cablevision-...utter-package/
so far that's verizon, cablevision and dish network.
Comcast and time warner will announce theirs later in the year.
Direct tv are also expected to make a announcement soon.

are any of them just VOD or does it include linear channels to view online?

[muppetman11]

Peter Kay sitcom for full series iPlayer stream before airing on BBC One

Link

[theone2k10]

Originally Posted by Anypermitedroute

are any of them just VOD or does it include linear channels to view online?

Includes linear as far as i know, i know dish networks slingtv includes linear channels as does playstation vue.

[passingbat]

Originally Posted by OLD BOY

I thought you'd all be interested to see this. I can't vouch for the information personally!

What we're waiting for OB is for you to set an example and lead the way by cutting the cord and going streaming only. You can even add Freeview to the mix if you like, although that won't be around for much longer according to your predictions!

BTW, I've already done it, as has theone2k10

Originally Posted by muppetman11

Peter Kay sitcom for full series iPlayer stream before airing on BBC One

Link

And yet it's the potential audience for its broadcast on BBC One that justified making it in the first place.

Nice try, but no cigar.

[muppetman11]

Originally Posted by Chris

And yet it's the potential audience for its broadcast on BBC One that justified making it in the first place.

Nice try, but no cigar.

Clearly broadcasters are experimenting with different options , If you note I'm not one who's suggested the death of linear in the thread.

In fact earlier in the thread I said

http://www.cableforum.co.uk/board/35753901-post15.html

[theone2k10]

Originally Posted by passingbat

What we're waiting for OB is for you to set an example and lead the way by cutting the cord and going streaming only. You can even add Freeview to the mix if you like, although that won't be around for much longer according to your predictions!

BTW, I've already done it, as has theone2k10

Best move i made mate no tv license to pay, no signal breaking up although when my broadband goes tits up that's another story lol.

[Anypermitedroute]

Originally Posted by Chris

And yet it's the potential audience for its broadcast on BBC One that justified making it in the first place.

Nice try, but no cigar.

this is only available for 4 days, if you miss you going to wait with everyone for the linear broadcast

[OLD BOY]

Originally Posted by passingbat

What we're waiting for OB is for you to set an example and lead the way by cutting the cord and going streaming only. You can even add Freeview to the mix if you like, although that won't be around for much longer according to your predictions!

BTW, I've already done it, as has theone2k10

I will in the fullness of time, passingbat. I'm just waiting for the content on streaming and on demand services to make this a better option.