General : Coming Soon to Virgin TV (2013) Vol. 5.

[denphone]

Originally Posted by nicko

Which areas were done last night?

Well here is SP's regular early morning bulletin.

http://www.cableforum.co.uk/board/35641664-post315.html

[vincerooney]

Originally Posted by denphone

Well here is SP's regular early morning bulletin.

http://www.cableforum.co.uk/board/35641664-post315.html

you should present the morning bbc news den you have a skill for it

[denphone]

Originally Posted by vincerooney

you should present the morning bbc news den you have a skill for it

Yes l am not that dear and there are no expenses either.

[Frazz]

Morning all, upgrade arrived in the Glasgow area overnight

[OLD BOY]

Originally Posted by denphone

Quote:
Originally Posted by Dave42
well both sides needed that deal Den so it was not hard to see that it was coming sky don't need a deal for withheld channels hope we do get them

Funny l am sure this was the same answer that you gave us before.

Well, at least he's consistent!

[dgcarter]

Originally Posted by martin201002

Do sky really need the extra revenue, thought they made shed loads of retail subscriptions .

In my experience, not needing extra revenue has never been a reason for a company not wanting extra revenue.

[Chad]

Originally Posted by vincerooney

I never know anything but sky atlantic will eventually come to virgin media. It's inevitable. It'll be either when costs for the shows goes up and they need to cover costs, a new boss comes in with a "ground breaking new strategy which involves making tons of money quick or hbo turns around and says they want sky to increase viewership etc

The channel is coming up for it's 3rd anniversary, with only 2 years left under the existing HBO deal.

Let's see what happens. The channel might not have a long term future

[vincerooney]

Originally Posted by Chad

The channel is coming up for it's 3rd anniversary, with only 2 years left under the existing HBO deal.

Let's see what happens. The channel might not have a long term future

I think you're right chad. No organisation wants to keep people from a channel. Adverts = revenue and that's how every tv company except the bbc plays. Sky have a reputation for being *******s aka tough to negotiate which is why channels are missing/ have been in past

It hurts sky in the long run. The "sky don't need VM" argument doesn't really work. Remember sky want to make a ton of money. They're starting to realise VM customers currently aren't gonna move over to sky without sky losing a ton of money on deals. It's a stupid policy. VM agree. They lose so much money. The real target audience is people who don't have subscription tv but stay on freeview

So many of these people are out there. They're the money customers now. Sign them up flirt with them with sky Atlantic etc on now tv. Get a fiver off them a month. Brilliant untapped market. A fiver ain't expensive. Easy money to make off an audience who are shy to move to subscription

Sky realise people on VM aren't gonna be seduced by another subscription service around same price

Sky Atlantic as the golden goose to draw people has failed. Sky know this. They just wanna save face a bit now and get something reasonable

[martin201002]

Originally Posted by dgcarter

In my experience, not needing extra revenue has never been a reason for a company not wanting extra revenue.

But to sacrifice their unique selling point?

---------- Post added at 13:20 ---------- Previous post was at 13:19 ----------

Originally Posted by vincerooney

I think you're right chad. No organisation wants to keep people from a channel. Adverts = revenue and that's how every tv company except the bbc plays. Sky have a reputation for being *******s aka tough to negotiate which is why channels are missing/ have been in past

It hurts sky in the long run. The "sky don't need VM" argument doesn't really work. Remember sky want to make a ton of money. They're starting to realise VM customers currently aren't gonna move over to sky without sky losing a ton of money on deals. It's a stupid policy. VM agree. They lose so much money. The real target audience is people who don't have subscription tv but stay on freeview

So many of these people are out there. They're the money customers now. Sign them up flirt with them with sky Atlantic etc on now tv. Get a fiver off them a month. Brilliant untapped market. A fiver ain't expensive. Easy money to make off an audience who are shy to move to subscription

Sky realise people on VM aren't gonna be seduced by another subscription service around same price

Sky Atlantic as the golden goose to draw people has failed. Sky know this. They just wanna save face a bit now and get something reasonable

Very true that sky are greedy as hell, they will want to make as much money as possible.

[bamav]

Originally Posted by martin201002

But to sacrifice their unique selling point?

---------- Post added at 13:20 ---------- Previous post was at 13:19 ----------



Very true that sky are greedy as hell, they will want to make as much money as possible.

The unique selling point is drying up fast, if it hasn't already, imho.

[martin201002]

Originally Posted by bamav

The unique selling point is drying up fast, if it hasn't already, imho.

Its certainly true that they don't tend to advertise Atlantic's exclusivity that much anymore, remember when it first come out they ran that Dustin Hoffman advert every two minutes it seemed.

[OLD BOY]

Originally Posted by Chad

The channel is coming up for it's 3rd anniversary, with only 2 years left under the existing HBO deal.

Let's see what happens. The channel might not have a long term future

I can see Netflix getting the next HBO exclusive deal, which will be good for us. Sky's own business plan must be identifying this changing market and they will need to be extremely smart to adapt over the next few years without losing a shed full of money in subscriptions and advertising revenue.

Without HBO, Sky Atlantic is in trouble, and if Netflix and others also grab the film rights from studios as existing deals come up for renewal, Sky will have to think about the implications of that for Sky Movies.

I'm sure they will come up answers as they usually do! As far as Atlantic is concerned, I expect they will put all their US dramas on there in the future and put home made shows on Sky 1 to replace US programming on that channel. If the 'Strikeback' series is anything to go by, this could be a successful strategy.

Sky 2 needs a re-think and I wouldn't be at all surprised to see a re-branding here. Pick TV should start showing more good programmes during peak hours that were shown on Sky 1 up to 10 years ago. That wouldn't cost them too much and would enlighten non subscribing viewers to what they have been missing on Sky without existing subscribers being resentful and wondering what they were paying for if newer programmes were shown on that channel. This would reward Sky with increased advertising revenues emanating from the bigger Freeview audience.

Sky Movies is different though, and will require an alternative solution. Although they could just rely on showing more films over two years old, they would need to lower their prices, which would be a good idea anyway, given the introduction of Netflix (and Lovefilm at a later date) on VM. Lower prices, in turn, would increase subscriptions.

Incidentally, if I were making these decisions at Sky, I would ensure quality British programming during peak hours on Sky 1, and Sky Arts 2 would be the new Sky 2, with a few changes. This would be a bit more in keeping with the BBC 1/2 model and would transform the perception of Sky for the better in terms of quality broadcasting. It would be a good way of encouraging customers who do not currently go for pay TV to take the plunge.

---------- Post added at 13:48 ---------- Previous post was at 13:45 ----------

Originally Posted by bamav

The unique selling point is drying up fast, if it hasn't already, imho.

That's right, and they are paying an awful lot for it, with diminishing returns in terms of new subscriptions. I am sure we must have reached the point by now where additional increased revenues available from advertising when VM viewers are given access will outweigh other considerations.

[denphone]

Originally Posted by bamav

The unique selling point is drying up fast, if it hasn't already, imho.

But l am sure the great defenders of the faith will still tell us something different as usual.

[passingbat]

Originally Posted by OLD BOY

I can see Netflix getting the next HBO exclusive deal, .

HBO Boss to Netflix: You’ll Never Get Our Shows

http://techland.time.com/2011/12/01/...get-our-shows/

[steveh]

I assume the current lack of adverts for Virgin Media is related to the rollout going on. Cutting it fine for Xmas installations though...