General : Coming Soon to Virgin TV (2013) Vol. 1.

[denphone]

Originally Posted by spiderplant

The question is whether the value of it attracting and retaining customers outweighs the lost wholesale and advertising revenue. The BARB figures can't answer that.

But perhaps your good self can.

[Itshim]

Originally Posted by spiderplant

The question is whether the value of it attracting and retaining customers outweighs the lost wholesale and advertising revenue. The BARB figures can't answer that.

Do you or any one else for that matter think that this channel alone is that much of a draw ? In my family it seems that it is watched appox 2 hours a week. Smoke & Mirrors comes to mind

[Chad]

Originally Posted by spiderplant

The question is whether the value of it attracting and retaining customers outweighs the lost wholesale and advertising revenue. The BARB figures can't answer that.

Here's SKY's take on it.

http://cadm.sky.com/pisa/

A basic thing to know about Sky is that the majority of our revenue comes from subscription not advertising, which means we don’t need people to watch every minute of every day - but what we do need shows that prompt people to subscribe and keep them with us once they’ve subscribed. So noisy shows that we can promote heavily that people will obsess about. As a given, these need to adhere to our brand values of Incredible Quality, being Effortlessly Innovative, having warm and friendly Family Values, being Best In Class, Optimistic and Authentic. We need our experts and people on screen to know what they are on about.

[andy_m]

Sky reckon Atlantic drives a quarter of all their new subscribers. On the basis of Chad's post, that means you could argue that Atlantic is responsible for 25% of the majority of its revenue-potential advertising revenue from Virgin customers is an irrelevance. You can argue all you want about whether or not it's actually any good, about whether Virgin are being tight or whether Sky are playing fair, but the truth is available from the horses mouth. It provides them with more revenue than possibly any other part of their business, and no company would ever give that up lightly. It simply won't be coming to Sky's biggest competitor any time soon.

[OLD BOY]

Originally Posted by Itshim

Do you or any one else for that matter think that this channel alone is that much of a draw ? In my family it seems that it is watched appox 2 hours a week. Smoke & Mirrors comes to mind

For most people, I would expect that even for Sky 1, only a couple of programmes per week might be watched in any one week. For some periods of time, it may be that I don't watch Sky 1 at all because programmes like 'Fringe' are not available at that time.

From experience, I have discovered that my viewing comes from a whole range of different channels, although BBC1, ITV1 and Channel 4 predominate.

It follows that the more channels you can access, the more viewing choice of programmes you have. However, if you are expecting any of the individual non terrestrial channels to be a 'big draw', you are going to be disappointed.

To my mind, if there are one or two programmes shown only on one channel during the course of the year that you or your family like to watch, then it is worth having.

Sky Atlantic exceeds that expectation. There are quite a few series they have shown over the course of the last couple of years that are well worth seeing. That is my personal reason for wanting the channel.

I'm certainly not saying that if we got the channel, we'd be glued to it every night. That might be the old way of viewing, before multi channel television, but it's not how digital TV works.

2 hours per week to watch a digital channel is actually quite good, given the total choice available.

[Itshim]

^I understand what you are saying & I am not arguing the point. I just wonder if getting SA would be the sole reason to either change from Virgin or Smallworld etc to Sky, & how much bearing it has if the choice to get Virgin or Sky was to be made when thinking of moving from Freeview ( I leave out Freesat - as clearly you are part way there - dish etc I am guessing on that point)

[bamav]

It would be interesting to know how many customers actually joined Sky from other providers when Sky Atlantic launched. There may well be some that moved since too, but personally I can't see it being a big enough deal to move, as many of the programmes can be viewed by other means, legal and illegally.

For example, I'm hoping to buy Game of Thrones soon on Blu Ray. It'll be better quality than Sky's HD, I'll have a copy forever that I can watch anytime and not worry about having to remove it from my DVR. And it will work out cheaper than paying Sky's subscription for the duration of 2 series, IF that was the sole reason for having it.

[Gavin-D]

Rumour:

Ready for some more? Only rumours until confirmed by Virgin, but I've been told VM has renewed its carriage agreement with Discovery and we should see more of its other +1, Investigation Discovery and Animal Planet HD channels being added soon. Also another Hindi channel (Sony SAB) too.

http://forums.digitalspy.co.uk/showp...6&postcount=67

Originally Posted by Gavin-D

Rumour:



http://forums.digitalspy.co.uk/showp...6&postcount=67

Hi Gavin,

Sorry this rumour was mentioned two pages ago

[denphone]

Originally Posted by mhatter67

Hi Gavin,

Sorry this rumour was mentioned two pages ago

And we await with excitement what the next few weeks will bring us.

Originally Posted by denphone

And we await with excitement what the next few weeks will bring us.

I have to ask apart from HD variant channels what really is VM TV customers are missing, I can only think of two SKY Atlantic and Premier Sports?

[greyposter]

I'm lucky.I've still got my 'old' sky box and so have additional channels.

[passingbat]

Originally Posted by mhatter67

I have to ask apart from HD variant channels what really is VM TV customers are missing, I can only think of two SKY Atlantic and Premier Sports?

Spot on, although there are some people who seem to think that there is nothing to record on VM

http://www.cableforum.co.uk/board/35529410-post24.html

Originally Posted by passingbat

Spot on, although there are some people who seem to think that there is nothing to record on VM

http://www.cableforum.co.uk/board/35529410-post24.html

The missing SKY Sports HD channels really annoys me, I think it is petty on their behalf!

[denphone]

Originally Posted by mhatter67

The missing SKY Sports HD channels really annoys me, I think it is petty on their behalf!

Give me them and Sky Atlantic then l will be one happy bunny.