'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
17-02-2011, 18:20
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#1
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'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
http://finance.yahoo.com/news/No-Wal....html?x=0&.v=1
Quote:
UK cable telco Virgin Media’s average customer take climbed to a record £47.51 ($76.61) per month in Q4 - but that could boom when it launches TiVo (NSDQ:TIVO - News) and if it finally gets its quad-play strategy ticking.
TiVo users must pay £199 ($320.9) for the broadband-enabled TV box and an extra £3 ($4.84) per month on top of the most costly, XL TV package. Right now, only 12 percent of customers take mobile as well as TV, broadband and telephone.
“We’re a triple-play and we have a bit of mobile on the side,” Berkett conceded to analysts Thursday, saying quad-play ARPU could hit £80 ($129.01) per month. “We haven’t truly implemented the smartphone and tablet in to our offering. Therein lies the huge opportunity that exists for us.” He will start offering free mobile-to-landline calls for Virgin-to-Virgin households.
Berkett reckons Virgin has “a long-term sustainable network advantage” because its cable network beats copper-wire telcos with the UK’s fastest broadband speeds and integrated TV, in wired areas at least.
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17-02-2011, 19:14
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#2
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Yep 'TV Anywhere' is the next big thing and a big growth opportunity which is exclusive in the UK to VM.
Expecting average spend of £80 / month might be a bit optimistic though
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18-02-2011, 02:22
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#3
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Quote:
Originally Posted by Ignitionnet
Expecting average spend of £80 / month might be a bit optimistic though 
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Having listened to the results presentation I'm sure he said that's it's what it's at.
It's easy to see how as well, £60 for TV BB and phone, and £20 for contract.
I'd say that's the low end as well, a VIP quad play is what, £110 minimum?
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18-02-2011, 09:17
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#4
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Says in the quote at the top of the page what it is right now. For each of those VIP quad-plays there are multiple minimal cost triple and non-bundled customers.
Unless you have reason to doubt Virgin's own already pretty good figures?
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18-02-2011, 13:06
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#5
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Quote:
Originally Posted by Ignitionnet
Says in the quote at the top of the page what it is right now. For each of those VIP quad-plays there are multiple minimal cost triple and non-bundled customers.
Unless you have reason to doubt Virgin's own already pretty good figures?
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Says what the average (cable only) customer spend is. Add contract mobile to the mix and you're at an average spend of circa £50 with those who take a quad-play spending an average of over £80 per month.
The article says quad-play ARPU 'could' hit £80. As TheDon noted, it already has.
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18-02-2011, 15:46
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#6
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Quote:
Originally Posted by batchain
Says what the average (cable only) customer spend is. Add contract mobile to the mix and you're at an average spend of circa £50 with those who take a quad-play spending an average of over £80 per month.
The article says quad-play ARPU 'could' hit £80. As TheDon noted, it already has.
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Indeed.
The article only states their current ARPU over the entire subscriber base, the presentation (19:10 in the Q&A) states they believe the quad play ARPU IS over £80.
So I have no reason to doubt VM's figures, what I do doubt is the reporting of those figures.
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21-02-2011, 22:42
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#7
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Re: 'No Walled Gardens': Virgin Media Sees TiVo As Cross-Platform Magic Glue
Well I'm 'triple play' and I'm paying £55/month.
I'm hoping Virgin build on the features TiVO has in the US, such as the remote playback of stuff - effectively a slingbox in the TiVO. Altho it would make my Slingbox a little redundant!
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