It's just a thought but Virgin and Sky need to suss out that they are not each overs biggest threat but it is Freeview because soon new boxes will have the new ondemand system youview which is a joint ventur between the bbc, itv ch4,ch5, bt . They should work together as they could wipe each other out as freeview will offer more for FREE, they need to make people think they are getting value for money which they are not in the current climate but maybe SKY are slowly starting to realise as they are giving virgin some channels and what they are doing with the free sports and movie weekends WATCH THIS SPACE !!!!!!!!!
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