On Sky News, it has been said that BT are going into a price war, with VM and Sky by offering Sky Sports at a reduced rate of £10.00.
BT have stated that they want to offer the best price for its products to suit the customers needs, Sky have said they are not happy with this, as they spend billions per year on bringing the best sports to us.
I have always said that Sports charges on pay channels is overrated and overpriced.