Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] - Page 447

SimonHickling · 15-05-2008, 23:48

I'll admit, I've had a beer or two, but I'm sure I saw a mention of Phorm on the big screen at the Carlisle - Leeds match on Sky tonight.

Anyone with less blurry eyes able to conphirm?

Kursk · 15-05-2008, 23:58

Quote:

Originally Posted by Paul Delaney

Check out this site - I wonder if OIX serve any of these ads:
http://www.b3ta.com/challenge/advertising_future/page1

EDIT: There's a Phorm ad half way down this page - http://www.b3ta.com/challenge/advertising_future/page3

Lol cool

Uuum..that Wipe-O-matic, can you get one yet? Not for me honest, for a friend....

vicz · 16-05-2008, 00:28

At last! Well we've being trying to get various phorm stories onto digg but none have managed to get more than a few diggs. However, now the NebuAd / Charter story has made it into the digg top 10 http://digg.com/tech_news/Watch_Out_..._Do_On_The_Web

warescouse · 16-05-2008, 01:33

Quote:

Originally Posted by Kursk

Lol cool

Uuum..that Wipe-O-matic, can you get one yet? Not for me honest, for a friend....

There may well be a few BT executives involved in the illegal Phorm trials that may be interested as well.

Tharrick · 16-05-2008, 01:39

Quote:

Originally Posted by Kursk

Zero Wing is an all time classic...I'm glad you mentioned it!!

Anyone here actually played the game? It's a bit naff :P

16-05-2008, 02:17

http://www.theregister.co.uk/2008/05...er_and_nebuad/

Quote:

opt-out has become the norm for all targeting on the Internet.

Arrogant Get!

Had to comment on that...

mark777 · 16-05-2008, 02:30

Interesting to compare this from Simon D, 80/20

http://www.cableforum.co.uk/board/34...-post5603.html

with this from BT forum. Peter N, 4.40pm, May 15

http://www.beta.bt.com/bta/forums/me...ID=21653#21653

"I said it previously...

Rather than have an opt-in/opt-out process, Bt should offer Webwise as a browser add-on - maybe a nice little toolbar - and people who want it can download it and agree to a EULA. All of the monitoring and data analysis could be done on the user's own PC. The application could then request adverts accordingly when webpages are accessed from Phorm's customers.
...."

I wonder if 80/20 have drawn some conclusions that Kent does not like?

16-05-2008, 02:49

Quote:

Originally Posted by mark777

Interesting to compare this from Simon D, 80/20

http://www.cableforum.co.uk/board/34...-post5603.html

with this from BT forum. Peter N, 4.40pm, May 15

http://www.beta.bt.com/bta/forums/me...ID=21653#21653

"I said it previously...

Rather than have an opt-in/opt-out process, Bt should offer Webwise as a browser add-on - maybe a nice little toolbar - and people who want it can download it and agree to a EULA. All of the monitoring and data analysis could be done on the user's own PC. The application could then request adverts accordingly when webpages are accessed from Phorm's customers.
...."

I wonder if 80/20 have drawn some conclusions that Kent does not like?

Yeah I read that and immediately thought MyWay.MyWebSearch, CoolWebSearch, FunWebProducts (all toolbar based spyware/adware)

Who in their right mind would install a parasite like that? Normally this stuff ends up on a machine because it's silently installed running from malicious javascript on an "injected" web page!

You don't think Simon offered that to Phorm as a legal alternative do you?

Wow...

mark777 · 16-05-2008, 03:06

Quote:

Originally Posted by Paul Delaney

Yeah I read that and immediately thought MyWay.MyWebSearch, CoolWebSearch, FunWebProducts (all toolbar based spyware/adware)

Who in their right mind would install a parasite like that? Normally this stuff ends up on a machine because it's silently installed running from malicious javascript on an "injected" web page!

You don't think Simon offered that to Phorm as a legal alternative do you?

Wow...

It's an option for people who genuinely want a more targetted advertising experience.

It does hit the nail on the head though. If people wanted this, they would opt-in and download. Why do it any other way, unless of course, they don't want it.

16-05-2008, 03:19

Quote:

Originally Posted by mark777

It's an option for people who genuinely want a more targetted advertising experience.

God - that could've come straight from K*nts "My Little Book of Spin"

popper · 16-05-2008, 03:24

just one step away from the (phorm/NebuAd)DPI kit perhaps...

OC it's unlikely anyone would be advertising any of those DPI 0day POC.
http://www.theregister.co.uk/2008/05/15/router_rootkit/
Rootkits on routers threat to be demoed

Networks own3d

By John Leyden → More by this author
Rate this story

Published Thursday 15th May 2008 22:42 GMT

Security researchers have devised a rootkit capable of covertly monitoring and controlling Cisco routers.

Sebastian Muniz, of Core Security, plans to demo Cisco IOS rootkit software he developed during a presentation at the EuSecWest conference in London on 22 May.
...
"

Anonymouse · 16-05-2008, 07:41

Oh, Jesus wept! Even routers aren't safe now? What the hell?

And how will they know that there are no malware writers attending the demo? This would be a dream come true for them - how the hell would you detect a router rootkit?

Reading that article makes me glad my router's made by US Robotics, not Cisco.

Dephormation · 16-05-2008, 08:03

Fun for Friday...

A team of UK Technologists have solved the ISP spyware problem for content owners with a new 'opt in' standard...

www.parasitestxt.org

.

3x2 · 16-05-2008, 08:29

Quote:

Simplistic behavioural targetting systems might even conclude, via keyword analysis, that end-users have an obsessive interest in viewing advertisements.

Rchivist · 16-05-2008, 08:57

Life is warming up on BT forums.

My emails to BT are dying in the spam filtering system but not if I change the From address - so I've got about 10 more opportunities to email them then I run out!

The direction over on BT Beta is now to target the legal department of BT as it seems they may have been left out of the loop till recently.

I've posted a list of things to write to them about over on Beta Forums and there is a post there with further details.

Chief Counsel Commercial Law (Consumer), BT Retail, BT Centre, pp B8D, 81 Newgate Street, London, EC1A 7AJ

Non BT customers who have an interest as website owners can also write in.

Remember that the latest "best before" BT trial date is 26th May with 24 hours notice so write in asap - I think we can delay it again.