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Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
View Poll Results: Will you be opting out of the Virgin Ad Deal?
Yes, Definitely. 958 95.51%
No, I am quite happy to share my surfing habits with anyone. 45 4.49%
Voters: 1003. You may not vote on this poll

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Old 10-04-2008, 20:41   #2866
Alex @ Phorm
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
My apologies to bigbadcol, jca11 and ceedee - you're right I've got some things to learn about netiquette

bigbadcol: I work for Phorm not a PR agency. I'm not sure what your point is about Virgin Media. We do have agreements with it, BT and TalkTalk - we reiterated that in a financial statement today. Plus Virgin approved the press release we issued on 14 February

jca11: I have passed your question to our legal guy and will chase for an answer for you.

ceedee: Probably the person most in need of an apology since it seems you sent in your question a while back. I'll pick that one up first since it has been outstanding the longest

And yes, I know Alexander has a list of questions as long as your arm, which I'm trying to get answered. Lawyers can be slow in the speed of their responses so please bear that in mind - it just seems to the way they work

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Old 10-04-2008, 20:44   #2867
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Ursine


Another Guardian article :-

http://blogs.guardian.co.uk/technolo..._and_more.html
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Old 10-04-2008, 20:53   #2868
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by Alex @ Phorm View Post
ceedee: Probably the person most in need of an apology since it seems you sent in your question a while back. I'll pick that one up first since it has been outstanding the longest
No problem, Alex.
After all, I *am* working to put you out of work...
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Old 10-04-2008, 21:02   #2869
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by AlexanderHanff View Post
All it would take is a little bit of regex.

Alexander Hanff
That's why the whole thing is scary... We've also all read their patent...

Another thought... To be of any real value in targeting adds one would need some demographic information... I wonder how that could be obtained... Nuff said...
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Old 10-04-2008, 21:05   #2870
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by kt88man View Post
That's why the whole thing is scary... We've also all read their patent...

Another thought... To be of any real value in targeting adds one would need some demographic information... I wonder how that could be obtained... Nuff said...
Because your UBR name has nothing to do with your geographic location.

---------- Post added at 15:05 ---------- Previous post was at 15:04 ----------

Quote:
Originally Posted by mark777 View Post
Ursine


Another Guardian article :-

http://blogs.guardian.co.uk/technolo..._and_more.html
Quote:
Phorm can't seem to get the hang of staying out of the news (possibly because it's now hired a small army of PR people). So here's your roundup on what's been going on.
Isn't that the point of PR people to get you in the news without the need to pay for advertising.
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Old 10-04-2008, 21:05   #2871
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
i didnt see this one posted from yesturday so here ya go
http://bits.blogs.nytimes.com/2008/0...-your-surfing/

as a service for the US readers looking in, i thought id just mention NebuAd alongside Phorm as we in the UK might be seeing them soon anyway.

http://news.google.com/news?oe=utf-8...hl=en&q=NebuAd

http://bits.blogs.nytimes.com/2008/0...ref=technology

http://www.marcporcelli.com/2008/04/...nspection-dpi/

i read a comment somewere the other day that NebuAd are another re-named spyware companys but cant find the reference now.

and strange as it seems NebuAd dont have a http://en.wikipedia.org/wiki/Special...?search=NebuAd that needs correcting perhaps.
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Old 10-04-2008, 21:05   #2872
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by ceedee View Post
No problem, Alex.
After all, I *am* working to put you out of work...

I hope not - I'm enjoying all the work you guys and gals are generating for me!
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Old 10-04-2008, 21:08   #2873
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Shameless Digg request:

http://digg.com/tech_news/Is_Phorm_a...search_engines

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Old 10-04-2008, 21:20   #2874
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
you have to join digg to do it but thats OK...
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Old 10-04-2008, 21:36   #2875
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by popper View Post
you have to join digg to do it but thats OK...
Well yes but I expect many of us are already registered there

Alexander Hanff

---------- Post added at 20:36 ---------- Previous post was at 20:27 ----------

Search Engine search terms are probably one of the most valuable assets of a clickstream with regards to building profiles. So if this data suddenly became unavailable due to SSL it should have a significant impact on the efficiency and value of the Phorm "product".

By showing that this is a real risk to search engines it allows the search engines to look at managing this risk through methods like SSL.

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Old 10-04-2008, 21:48   #2876
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by Alex @ Phorm View Post
My apologies to bigbadcol, jca11 and ceedee - you're right I've got some things to learn about netiquette

bigbadcol: I work for Phorm not a PR agency. I'm not sure what your point is about Virgin Media. We do have agreements with it, BT and TalkTalk - we reiterated that in a financial statement today. Plus Virgin approved the press release we issued on 14 February

jca11: I have passed your question to our legal guy and will chase for an answer for you.

ceedee: Probably the person most in need of an apology since it seems you sent in your question a while back. I'll pick that one up first since it has been outstanding the longest

And yes, I know Alexander has a list of questions as long as your arm, which I'm trying to get answered. Lawyers can be slow in the speed of their responses so please bear that in mind - it just seems to the way they work

Alex @ Phorm
now you have confirmed your a real Phorm Employee,are we to assume your a real tech? or what are your dutys there?, it would be a good thing if you gave a direct answer to this #2807 question.


and a new one for you, iv asked this before elsewere, but who exactly is your Phorm legal guy?.

the UK guys name address and contact Number and business email address please, as well as the US legal guys in your Phorm employ or retainer etc.

and who was that QC you employed for the legal opinion, name, business address etc...
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Old 10-04-2008, 22:06   #2877
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by AlexanderHanff View Post
Shameless Digg request:

http://digg.com/tech_news/Is_Phorm_a...search_engines

Alexander Hanff
Posted on reddit too
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Old 10-04-2008, 22:12   #2878
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by CaptJamieHunter View Post
Posted on reddit too
Thanks got a link? Anyone got or know anyone with posting rights at slashdot?

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Old 10-04-2008, 22:16   #2879
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by AlexanderHanff View Post
Thanks got a link? Anyone got or know anyone with posting rights at slashdot?

Alexander Hanff
http://reddit.com/r/technology/
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Old 10-04-2008, 22:25   #2880
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Updated Wikipedia

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