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tiscali flouting ASA guidlines?
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Old 13-03-2004, 01:26   #1
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tiscali flouting ASA guidlines?

I notice tiscali are now advertising "high speed" broadband internet from £15.99. This is 150K @ £15.99 service which ntl was rapped on the nuckles for advertising as high speed.

Surely if the ASA has ruled against the wording of ntl's adverts they don't need to rule on tiscali's as well? Do ppl have to complain that the advert is misleading before action is taken or will the ASA pick up on it?
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Old 13-03-2004, 01:29   #2
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Re: tiscali flouting ASA guidlines?

I think you have to complain.
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Old 13-03-2004, 01:32   #3
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Re: tiscali flouting ASA guidlines?

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Originally Posted by Charlie_Bubble
I think you have to complain.
checked out the ASA site - too much bother to fill in the form - its not that large I'm just lazy not that I care - I am sure ntl will complain about it.
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Old 13-03-2004, 01:39   #4
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Re: tiscali flouting ASA guidlines?

I don't think that Tiscali actually use the words "high speed broadband" together in their adverts. There is a subtle difference between "high speed broadband" and high speed internet access via broadband". The way that Tiscali word their adverts is similar to what NTL do now if you look at http://www.ntlhome.com/ntl_internet/broadband.asp
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Old 13-03-2004, 01:49   #5
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Re: tiscali flouting ASA guidlines?

complaint logged with the asa.... just because i want to know if they are going to do anything about it!
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Old 13-03-2004, 01:50   #6
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Re: tiscali flouting ASA guidlines?

i am sure the tv advert said high speed broadband from £15.99 - i'll check next time it comes on
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Old 13-03-2004, 02:12   #7
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Re: tiscali flouting ASA guidlines?

yeap, time & time again
Take the offer of 156K broadbane and sue the sock off them went they don't deliver broadband
ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â£ÃƒÆ ’‚£Ãà¢â‚¬Å¡Ãƒâ€šÃ‚£Ãƒâ₠¬Å¡Ãƒâ€šÃ‚£Ãƒâ€š £ÂÃ⠀šÃ‚£Ãƒâ€šÃ‚à ƒ‚£Ãƒâ€šÃ‚ £ÃƒÆ’‚£Ã ƒâ€šÃ‚£Ãà ƒ¢â‚¬Å¡Ãƒâ€šÃ‚£Ãƒâââ €š¬Å¡Ãƒâ€šÃ‚£Ãƒâ€Š¡Ãƒâ€šÃ‚£
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Old 13-03-2004, 10:50   #8
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Re: tiscali flouting ASA guidlines?

Quote:
Originally Posted by monkeybreath
complaint logged with the asa.... just because i want to know if they are going to do anything about it!
nice one! - interesting point if they are flouting what will be done and if they are not what is different about their wording....
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Old 31-03-2004, 01:31   #9
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Re: tiscali flouting ASA guidlines?

Just thought i would update... because i have had a letter today from ASA regarding the complaint...

Quote:
Dear Sir

TISCALI UK LTD

Thank you for your complaint about the claims made by the above company on their website, and on television and radio.

We have considered your complaint and devided that we are unforuntately unable to help you. As regards to the advertising on television and radio, this does not fall within our remit. If you wish to complain about any advertising on television or radio, you need to contact Ofcom (www.ofcom.gov.uk).

Material that appears on a company's website also falls outside of our remit....

We are sorry that we cannot help you, but hope you find this information useful.
it leaves me wondering what kind of advertising the ASA do regulate..... If it is not tv, radio or internet, surely that only leaves billboards and magazines!
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Old 31-03-2004, 07:37   #10
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Re: tiscali flouting ASA guidlines?

The ASA is for all print advertising. This includes magazines, papers, billboards, direct mail, those ....... annoying inserts in magazines. They also cover text messages and email adverts (spam).

Ofcom covers all broadcast adverts - tv and radio.

Andy
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