Anyone won that car yet?

[Theodoric]

I opened a packet of Walker's crisps the other night and found an important looking piece of sealed black paper in it. Anyway, I looked at the packet and saw that there was some sort of competition for a car. Great, I thought, and eagerly opened the sealed piece of paper. I was promptly brought back to earth on finding that I had won 27p (yes, the vast sum of 27p!) that I could use to purchase another packet of Walker's crisps. I sometimes feel that these competitions damage a firm's reputation rather than enhancing it.

[Mr_love_monkey]

Originally Posted by Theodoric

I sometimes feel that these competitions damage a firm's reputation rather than enhancing it.

Why? you got a free bag of crisps - surely that's better than nothing?

[Theodoric]

Originally Posted by Mr_love_monkey

Why? you got a free bag of crisps - surely that's better than nothing?

But does a free bag of crisps pay for the disappointment? I know that there's only one car, but they could make the subsidiary prizes a bit less insulting; if they'd said one of those bags containing a dozen packets of crisps it would be much more reasonable. However, if Walker's wish to run a contest that brands them as a bunch of cheapskates, who am I to stop them.

[danielf]

Actually, it says on the pack there are 150 cars to be won.

[Charlie_Bubble]

there's more than one isn't there? I thought they had 150 or so up for grabs.

Originally Posted by danielf

Actually, it says on the pack there are 150 cars to be won.

and over 16 million free bags of crisps

[Dave Stones]

i would love to know where you can get a bag of crisps for 27p nowadays...

[Charlie_Bubble]

Originally Posted by homealone

and over 16 million free bags of crisps

One in a hundred thousand chance then. Not massively high odds really. Might actually start eating crisps then!

[Theodoric]

Originally Posted by danielf

Actually, it says on the pack there are 150 cars to be won.

Obviously I was so eager to open the bit of paper and win my car that I didn't read this far on the packet.

[danielf]

Originally Posted by homealone

and over 16 million free bags of crisps

Yeah, obviously. But at a list price of £ 8,500 for a Ford Focus (ok, say £5,000 for the multibuy and exposure for Ford), that still means something like £750,00 0 goes into the campaign. They need to sell a lot of extra packets to recoup that...

[Shaun]

Originally Posted by danielf

Yeah, obviously. But at a list price of £ 8,500 for a Ford Focus (ok, say £5,000 for the multibuy and exposure for Ford), that still means something like £750,00 0 goes into the campaign. They need to sell a lot of extra packets to recoup that...

Don't forget Walkers sell MILLIONS of packets of potato based products every single day of the year

[danielf]

Originally Posted by dellwear

Don't forget Walkers sell MILLIONS of packets of potato based products every single day of the year

Yeah, sure. I'm just pointing out that the campaign does involve a tidy amount of money, so I don't think the campaign necessarily brands them cheapskates.

Originally Posted by danielf

Yeah, sure. I'm just pointing out that the campaign does involve a tidy amount of money, so I don't think the campaign necessarily brands them cheapskates.

Here's a novel idea.Why not sell the crisps cheaper and forget the competitions?

Incog.

[paulyoung666]

Originally Posted by Incognitas

Here's a novel idea.Why not sell the crisps cheaper and forget the competitions?

Incog.

nahhhhhhhh , you aint got a hope in hell

[Atomic22]

all ive ever won in a walkers crisp packet is a free packet of crisps.....