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The name Wanadoo is to be consigned to the scrap heap as part of yet another rebranding exercise at the ISP formerly know as Freeserve.
Next year Wanadoo will ditch its logo and rebrand under the Orange livery as part of a "simplified brand architecture" announced by parent France Telecom today.
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Re: The Future's Bright for Wanadoo
The strategy makes sense IMO. I think it was a mistake to take a well-understood brand like Freeserve and replace it with the unknown and odd-sounding Wanadoo. Replacing it again with a very powerful brand like Orange will benefit them, and the ability to bill customers on one piece of paper is a powerful selling point (as well as a big money-saver for them).
Me, I won't me going with them when we finally get ADSL next month. It's Zen for me, they come highly recommended, and entirely uncapped.
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The Future's Bright for Wanadoo
Re: The Future's Bright for Wanadoo
