22-03-2011, 17:36
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#1
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cf.member
Join Date: Mar 2008
Posts: 13
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Marketing Tivo
 Virgin have done a superb job in marketing Tivo.It is a well known sales technique to offer a very attractive product and then make it hard to get for a while.People then want the product even more.
Imagine Tivo was the woman of your dreams who seemed to promise everything only to go cold on you at the crucial moment.Would you want her more or less?
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22-03-2011, 17:39
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#2
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Inactive
Join Date: Jul 2009
Location: Scotland
Services: Tivo & BB
Posts: 131
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Re: Marketing Tivo
I aint seen much on Tivo expect from an advert or two on TV over the past few months and from what I read on this forum
Wouldn't say great marketing 
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22-03-2011, 18:02
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#3
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cf.mega poster
Join Date: Jun 2003
Location: Kairdiff-by-the-sea
Age: 69
Services: TVXL BBXL Superhub 2ac (wired) 1Tb Tivo
Posts: 10,365
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Re: Marketing Tivo
What's a Tivo?
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22-03-2011, 18:05
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#4
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Inactive
Join Date: Jan 2004
Location: Kent
Age: 64
Services: Ultimate Oomph.
Posts: 209
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Re: Marketing Tivo
Quote:
Originally Posted by Banger1936
Virgin have done a superb job in marketing Tivo.It is a well known sales technique to offer a very attractive product and then make it hard to get for a while.People then want the product even more.
Imagine Tivo was the woman of your dreams who seemed to promise everything only to go cold on you at the crucial moment.Would you want her more or less? |
But surely the TiVo can't be female because it can multi-task successfully!
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22-03-2011, 18:05
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#5
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RIp Sweetness
Join Date: Jul 2009
Posts: 2,393
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Re: Marketing Tivo
Quote:
Originally Posted by Banger1936
Virgin have done a superb job in marketing Tivo.It is a well known sales technique to offer a very attractive product and then make it hard to get for a while.People then want the product even more.
Imagine Tivo was the woman of your dreams who seemed to promise everything only to go cold on you at the crucial moment.Would you want her more or less? |
That may well be, but IMAO they have over played it and have alienated a lot of there long standing customers.
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22-03-2011, 18:17
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#6
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Inactive
Join Date: Jan 2010
Location: Edinburgh
Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation
Posts: 5,137
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Re: Marketing Tivo
I feel their handling so far has been excellent. Most people on this forum have an opinion on Tivo be it positive or negative. The main thing is Tivo is on it's way and nobody is ignoring it. Virgin would be panicking if Tivo was simply being ignored.
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22-03-2011, 18:22
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#7
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cf.mega poster
Join Date: Jun 2009
Location: Hell
Age: 50
Posts: 5,956
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Re: Marketing Tivo
Quote:
Originally Posted by Taf
What's a Tivo?
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To Invigorate Others
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22-03-2011, 20:04
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#8
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Inactive
Join Date: Sep 2005
Services: XL TV, 50Mbit BB, Phone
Posts: 151
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Re: Marketing Tivo
To be honest I don't think they've done a particularly good job at all. If it weren't for this forum I'd probably not know anything about it at all. I've only seen an advert on the side of a VM van and that's it.
Compared to the constant bombardment of ads for Sky on pretty much every channel, VM seems to do basically nothing on the publicity and advertising front.
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22-03-2011, 20:12
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#9
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Inactive
Join Date: Mar 2010
Posts: 12,313
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Re: Marketing Tivo
I think they may have a big marketing push once it's available for all to order.
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22-03-2011, 20:17
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#10
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Inactive
Join Date: Mar 2006
Posts: 282
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Re: Marketing Tivo
Quote:
Originally Posted by Taf
What's a Tivo?
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To Instil Virtual Omniscience 
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22-03-2011, 20:18
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#11
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Inactive
Join Date: Aug 2008
Location: Liverpool
Services: VM XL TV with VM TiVo 1TB x 2 > VM XL BB > VM XL Telephone
Posts: 8,384
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Re: Marketing Tivo
Quote:
Originally Posted by muppetman11
I think they may have a big marketing push once it's available for all to order.
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TiVo will be aggressively marketed later this year. VM want current customers to get it first.
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22-03-2011, 20:39
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#12
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Inactive
Join Date: Jul 2008
Location: Telford
Age: 31
Services: 100Mb BB with SuperHub 2
Galaxy S 5 on EE
Posts: 1,034
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Re: Marketing Tivo
Quote:
Originally Posted by Digital Fanatic
TiVo will be aggressively marketed later this year. VM want current customers to get it first.
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Fair play!
At least their won't be lots of "Why are new customers treated better" etc. statements made by existing customers.
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22-03-2011, 20:41
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#13
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Inactive
Join Date: Aug 2008
Location: Liverpool
Services: VM XL TV with VM TiVo 1TB x 2 > VM XL BB > VM XL Telephone
Posts: 8,384
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Re: Marketing Tivo
Quote:
Originally Posted by jtaylor06
Fair play!
At least their won't be lots of "Why are new customers treated better" etc. statements made by existing customers.
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Yes. Very true
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22-03-2011, 22:21
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#14
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Inactive
Join Date: May 2009
Services: Sky Q Silver, 2 x mini boxes,VM 150mb broadband and VM phone with anytime calls.
Posts: 472
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Re: Marketing Tivo
Quote:
Originally Posted by Digital Fanatic
TiVo will be aggressively marketed later this year. VM want current customers to get it first.
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Don't make me laugh,VM couldnt care less who gets it first as long as they sell as many units as possible,to say they want current customers to get it first is simply not true,to prove this point you just have to ring VM sales line and they will openly tell you it makes no difference if you are an existing customer or a new subscriber.
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22-03-2011, 23:11
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#15
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Inactive
Join Date: Jan 2004
Location: Dorset
Services: VIP120 w/ TiVo x2
Posts: 639
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Re: Marketing Tivo
Quote:
Originally Posted by Topgun
But surely the TiVo can't be female because it can multi-task successfully! |
LOL - bit backwards there - TiVo MUST be female precisely because it CAN multitask successfully 
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