coca cola for women

kronas · 15-04-2004, 14:36

coca cola has come with an ingenious 'hand bag' design for women 'on the go' to promote its smaller version of 'diet coke'

Quote:

A spokeswoman for the company told the BBC that the can would better "fit in with today's hectic lifestyles".

"This is primarily aimed at women and will be promoted in the women's press," she added.

source: breakingnews.ie

http://www.breakingnews.ie/2004/04/15/story142946.html

15-04-2004, 14:39

Wow, i wondered why i read this forum

**Chris** · 15-04-2004, 14:40

Quote:

Originally Posted by kronas

coca cola has come with an ingenious 'hand bag' design for women 'on the go' to promote its smaller version of 'diet coke'

source: breakingnews.ie

http://www.breakingnews.ie/2004/04/15/story142946.html

Won't these just be the same small cans you get served by airlines? Sounds like clever marketing rather than innovation to me.

orangebird · 15-04-2004, 14:45

diet coke -

Defiant · 15-04-2004, 14:51

The funny thing is what would happen is they advertised a coca cola just for men lol

TigaSefi · 15-04-2004, 14:53

oo that a sexiest idea

wot about us men ? we only got small jeans pocket ya know

AND even that has to compete with our massive meat and 2 vegs

kronas · 15-04-2004, 14:54

Quote:

Originally Posted by towny

Won't these just be the same small cans you get served by airlines? Sounds like clever marketing rather than innovation to me.

i dont know, you can get 'mini cans' of coke still in supermarkets.........

gazzae · 15-04-2004, 15:17

Quote:

Originally Posted by Defiant

The funny thing is what would happen is they advertised a coca cola just for men lol

Thats true! When I worked for Coke we saw proofs of an ad for Diet Coke. They consisted of a semi naked woman with a bottle, shot in black and white. Needless to say that most of the woman in the office didn't like the ads and though that they shouldn't be used. Of course none of these woman had a problem with the "Diet Coke Man"...

luftys · 15-04-2004, 15:23

Quote:

Originally Posted by TigaSefi

oo that a sexiest idea

wot about us men ? we only got small jeans pocket ya know

AND even that has to compete with our massive meat and 2 vegs

well you could have a long slim can

but which side would you dress on then

**Chris** · 15-04-2004, 15:26

Quote:

Originally Posted by kronas

i dont know, you can get 'mini cans' of coke still in supermarkets.........

Exactly. Coke seems to have forgotten how to invent new things, all they are doing is employing clever marketing and re-packaging traditional products. Heavens, I wouldn't put it past them to try and market tap water ... errrrrr

kronas · 15-04-2004, 15:46

Quote:

Originally Posted by towny

Heavens, I wouldn't put it past them to try and market tap water ... errrrrr

imagine the gall of them doing that

but i dont trust them, there drinks anyway, im sure they rot and do hamful things to your insides, some of the drinks taste lethally chemicalised

SOSAGES · 15-04-2004, 15:54

most stuff is harmfull to u ..its all about moderation..

as for the tap water - that was more the press than anything else the product was sound and tasted good after the 1 day of press frontpaging it coke said sod ya then like we care and went off and made a load more money selling what it normally sells.

**Chris** · 15-04-2004, 16:33

Quote:

Originally Posted by SOSAGES

most stuff is harmfull to u ..its all about moderation..

as for the tap water - that was more the press than anything else the product was sound and tasted good after the 1 day of press frontpaging it coke said sod ya then like we care and went off and made a load more money selling what it normally sells.

It's all too easy to 'blame the Press' for stuff like that, as if 'the Press' (whatever that means) is some arbitrary authority over what is a good product and what is not.

The fact is, Coke took water from the tap, processed it and tried to sell it. If that was all they had done, all would probably have been fine. But they didn't just do that. They tried to market a lifestyle around it. And journalists are very good at smelling bull****.

A similar thing happened to Pepsi when it re-branded with blue cans in the mid-90s. Their marketing was so over-hyped and up its own behind, the coverage was almost entirely negative (mostly journalists describing how badly treated by security guards telling them what they could and couldnt take photos of, rather than discussing the product itself).