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Old 31-05-2006, 23:24   #1
Sunglasses Ron
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TV advertising

Just wondering why NTL:Telewest don't advertise their services on TV.

Does anyone know why not ?
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Old 31-05-2006, 23:42   #2
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Re: TV advertising

Maybe you just watch the wrong channels ?? I've seen ads for both on TV, and recently too. They push the 3 for £30 offer a lot
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Old 31-05-2006, 23:46   #3
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Re: TV advertising

Quote:
Originally Posted by Merlin99uk
Maybe you just watch the wrong channels ?? I've seen ads for both on TV, and recently too. They push the 3 for £30 offer a lot
I stand corrected, I've never seen any adverts on any channels.
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Old 01-06-2006, 00:17   #4
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Re: TV advertising

I recall seeing/hearing more Telwest ads ... in an NTL area - wonder how long before they are merged in any more than an adminstative sense.
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Old 01-06-2006, 00:36   #5
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Re: TV advertising

I remember seeing somne NTL adverts years ago with a guy that was walking along a beach or something like that.
Havent seen any recently though.
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Old 01-06-2006, 14:41   #6
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Re: TV advertising

The prefer radio/billboard/print because they can be more easily targetted towards their franchise areas. No point spending money advertising to customers who can't get your service.
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Old 01-06-2006, 14:53   #7
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Re: TV advertising

Quote:
Originally Posted by thelem
The prefer radio/billboard/print because they can be more easily targetted towards their franchise areas. No point spending money advertising to customers who can't get your service.
Yeah-because ntl would never advertise their products in areas that simply can't receive them.

Would they.....?
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Old 01-06-2006, 15:23   #8
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Re: TV advertising

On a similar note, why do they have that infommercial channel on Sky, 3 for £30... in amongst the Johnny Foreigner channels and the adult channels? Although the production costs of the shows don't appear to be very high, I wonder how much they have to pay Sky to beam it... surely it's not an efficient revenue generator?
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Old 02-06-2006, 10:59   #9
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Re: TV advertising

Quote:
Originally Posted by Gareth
On a similar note, why do they have that infommercial channel on Sky, 3 for £30... in amongst the Johnny Foreigner channels and the adult channels? Although the production costs of the shows don't appear to be very high, I wonder how much they have to pay Sky to beam it... surely it's not an efficient revenue generator?
Those are amongst the shopping channels which believe it or not have millions of viewers. Many of these skip through the shopping channel range and will stop and watch anything that catches their eye.

They also advertise quite frequently on the Sit-up channels (bid tv, price-drop tv and speed auction tv). The Sit-up channels are owned by Telewest and came to NTL with the merger.
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