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**Hugh** · Yesterday, 20:10

Quote:

Originally Posted by Itshim

BBC reports Smokey bacon crisps may be in danger , under new EU rules

https://www.bbc.co.uk/news/articles/cm1dwwqrr1kvo

Quote:

Now, the flavour name itself has been called into question by a separate EU attempt to restrict how descriptions of meat are used to market food.

Under rules adopted this summer, the EU plans to restrict the use of 31 terms, including bacon, drumstick and steak, to products that contain meat, claiming consumers could be confused by plant-based alternatives using the same names.

The European snack industry is seeking clarity on how the rules, which will also cover terms such as pork, chicken and beef, would apply to meat-flavoured crisps, including those flavoured without the use of any meat extracts.

The UK government has said it expects the new regulations to be in scope of its proposed food standards deal.

This means they would also apply to companies marketing their products in Britain, which is among the biggest consumers of crisps in Europe, according to analysts Euromonitor.

It has raised the prospect that crisps with names such as smoky bacon and roast chicken could have to be relabelled to be sold in British shops, although much remains unclear about how the rules will apply in practice.

The new EU rules, which will not come into force until after August 2029, will allow the European Commission to create exemptions for meaty names with an established long-term use to describe other types of food product.