Quote:
Originally Posted by jem
I think the reference is to the original Virgin brand naming. When NTL and TeleWest merged with Virgin Mobile, the new organisation paid to use the Virgin branding - hence Virgin Media. Presumably they thought that being associated with the Virgin branding would be a positive.
In the latter part of the now defunct VM community forum, people still believed that it was run by Branson and said that they would complain to him personally about their poor service. It is possible that VM's reputation for poor customer support has damaged the Virgin brand name.
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NTL and Telewest bought up all of the UK's cablecos bar two small ones and then NTL bought Telewest. NTL then bought Virgin Mobile UK and obtained a 30-year licensing right until 2036 from Virgin Enterprises giving the rebranded group exclusive rights to use the Virgin name for TV, broadband, fixed-line telephone and mobile services across the UK and Ireland. On 8 February 2007, by special resolution NTL Group Limited was renamed Virgin Media Limited and thus Virgin Media legally came into existence on that date.
Also on that date the owner of NTL Group, NTL Incorporated, itself changed its name to Virgin Media Inc. When Liberty Global bought Virgin Media Inc. in 2013, this gained total ownership of all underlying subsidiaries, including Virgin Media Limited (the primary UK operating company).