Originally Posted by OLD BOY

Well, if they want to maximise their audience, yes. They have to make access available to as many people as possible, so the more platforms their streamers are on, the better.

I haven't ever said that Virgin or Sky were in danger of dying, but I have claimed they will need to adapt.

The streamers need to chase the lazy viewers. That's why Netflix have adapted their streamer to play random stuff continuously. Switch on, chill out.

Originally Posted by OLD BOY

It’s a shame. I suppose that driving a hard bargain gets a better price for customers, or maybe simply a bigger profit for VM, but in the end, it looks like the ambition to be a ‘super aggregator’ is a bit pie in the sky.

Sooner or later, there will be a better proposition that will benefit customers that will neatly contain everything integrated in one box, including terrestrial and Sky. That will see VM dead in the water.

The opportunity is there I think for Sky to seize. If it does so, they will get my custom, that is for sure. They are almost there, actually.

A great pity, and a wasted opportunity.

Originally Posted by OLD BOY

Virgin could succeed in my opinion, but it is looking to me now that it is unlikely, because of their attitude. They just don’t have the passion for it.