Quote:
Originally Posted by denphone
You can deny as much as you want or move the musical chairs around when it suits your narrative but the business sums don't add up and have never added up..
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...And yet the Premiership League has ensured Sky's survival! How come it's a boon for Sky and yet it would be a disaster for Amazon? You're coming out with statements that don't make any sense.
Sorry, but...really?

---------- Post added at 07:20 ---------- Previous post was at 07:16 ----------
Quote:
Originally Posted by spankysmagicpian
Amazon aren't stupid - they will be testing the water and they will know how many people on average sign up for a free month and how many of those keep the subs up, football or not.
As someone mentioned, and I wouldn't be surprised, if the ones that remain aren't that far off as you think as to the extra revenue they might receive in extra sales. £7.99 a month isn't a lot or everything you get with it. You've got the prime for 30 days and you end up finding out how easy it is to click and buy and get it the same day.
All the retailers do it - how many times have you say popped into Aldi for a special and bought other stuff too? How many times do you go into Sainsburys for a couple of items and end up buying the offers? I bet some of the offers are a loss leader but they make it up on the extra items.
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Quite so. And if they charged as much as Sky do for football, the extra business is on top of the profit from that. It's a no brainer, really. I can't see Amazon passing up this opportunity, as long as they are satisfied that the infrastructure can support it.
---------- Post added at 07:26 ---------- Previous post was at 07:20 ----------
Quote:
Originally Posted by jfman
There varying figures around, 6.4 million, 9 million and 15 million from a quick google. I think the latter is quite fanciful - that’s 60 per cent of households.
The real question is how many will pay for a sports subscription on top of that and at what price point. OB is right about one thing though, for the small amount paid for the rights there’s a lot of low hanging fruit to be picked, plus Christmas and Boxing Day sales.
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We know how many people would pay for a sports subscription already. They are currently doing so for Sky and BT, so you don't need to be a genius to work out a ballpark figure.
The fact that so many people watched the Amazon games just for this short season of matches is a demonstration of the interest that football fans have for watching sport via streaming. Whatever the figures were, Amazon will be spurred on by the results of their little foray into Premiership football, and I don't see why they would want to stop there, do you?