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Old 20-12-2016, 01:10   #3488
1andrew1
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Re: Coming Soon to Virgin Media TV (2016) Vol 2

Quote:
Originally Posted by RichardCoulter View Post
I'm surprised that they think that it's struggling, as it's not really doing that badly according to the viewing figures; there are worse performing channels on Freeview.

Info. courtesy of YouView:

TruTV 0.21%

Blaze 0.09%
YourTV 0.18%
True Crime 0.11%
Food Network 0.16%
Travel Channel 0.14%
CBS Drama 0.09%

Seems that they have unrealistic expectations.
Maybe it's not viewers that the channel has struggled with but advertisers. ITV have had problems here too.
I think that the trouble with new US channels launching in the UK now is that they are handicapped by their best US content being contracted to other channels in the UK. Witness the much-hyped AMC which has failed to make an impact.

---------- Post added at 01:10 ---------- Previous post was at 01:04 ----------

Quote:
Originally Posted by Horizon View Post
It's quite ironic that everyone compares us to the Americans, but over there they are producing more drama and good dramas at that, than ever before. Whereas our main channels produce less.

On your linear channels thread, someone argued earlier in the year that linear tv here is not in trouble and channels such as ITV, were doing well based on rising ad sales. But as latest figures shows, ITV's financials are not good and they are only going one way - down.

If you love soaps, celebrity chefs, reality and Simon Cowell, then our tv is heaven. But as viewing figures state, ever increasing amounts of people are switching off and finding their entertainment elsewhere.
I don't think ITV was suffering from a lack of viewers, it was suffering from uncertainty in the advertising market since the referendum. Most of ITV's profits come from advertising. That was back in October; perhaps TV advertising has improved since then.
http://www.telegraph.co.uk/business/...inty-followin/
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