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A Heinz beans advert showing how to beat out a song on tin cans has been banned for health and safety reasons.
The advertisement featured young people and adults using empty or full tins to make the rhythm of a song, with the catchline "#Learn the CanSong".
The Advertising Standards Authority ruled that mistakes might be made that could lead to people cutting their hands or fingers.
Kraft Heinz denied that the advertising campaign posed a risk.
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However the HSE has stated.
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The Health and Safety Executive (HSE) said it would not contradict the ruling, but its chairman Martin Temple said: "It does look like the term health and safety has been used incorrectly here".
He added: "We would hope the public realise there are absolutely no regulations preventing children from playing with empty sealed tin cans.
"One thing kids never lack is imagination to invent their own games with the simplest of props. Obviously if a child is playing with a jagged edge on a tin container there is a risk of injury, but we would hope parents manage that risk."
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http://www.bbc.co.uk/news/uk-38073866