People are super-sensitive about anything that might even hint at bias or giving a nudge to the voter. It's why they're very careful about the wording of the question. As an example they never should have allowed the Scottish Independence question to be what it was. The same goes for polling, any poll that is perceived to have asked questions in the wrong order is discounted. If you were to ask 'Is immigration too high?' or 'Is it better to Remain or Leave for the Economy?' before the questioned that asked 'Should Britain remain a member of the EU?' then the poll would be flawed because they've put a topic favourable to either side at the forefront of the voters mind before asking the question.
I think it's a good idea for them to remove those guides although this:
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Bernard Jenkin, the Vote Leave supporting MP who chairs a Commons committee that oversees the conduct of the referendum, said the development was “absolutely astonishing”.
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is an overreaction.
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Quote:
Originally Posted by nomadking
How have previous ones been done? Eg Scottish independence vote. They could have easily just had a picture of a box with a cross in it with nothing else surrounding it.
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I mean I had my postal vote though and I didn't have the guide at all. Not sure how common they are. I can see why Leave have a problem with it but I think it was done unintentionally and any effect is minimal if that. It's just though caution that we should avoid anything with the suggestion of bias.