I think BT went all in for CL rights at a high price to blow SKY out of the water as SKY have done so often before, thats is after all how they initially got the top tier of UK domestic football off territorial TV in the first place. If they had partnered with ITV or BBC then they may have lost out if made to compromise bid wise and then get dragged into a second round which SKY are masters at winning.
Best solution if UEFA truly want games on terrestrial that reach a wide audience is to split the rights into two packages with one being for terrestrial only. Much better than all the issues from joint bids. Problem solved.
---------- Post added at 12:41 ---------- Previous post was at 12:22 ----------
Quote:
Originally Posted by denphone
|
Just seen that as a result of the new deal BT will to show one extra match in the first 5 rounds plus I'm assuming an extra replay. So from 24 games per season to 30.
http://www.sportbusiness.com/sport-n...l-bbc-bt-sport