Quote:
Originally Posted by BenMcr
For Sky Movies I suppose that's part of the experiment - Sky Movies on TV is regulated, but Sky Movies via Now TV probably isn't, allowing Sky to undercut itself.
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Agreed, it gives Sky a way of seeing if there is a lot more demand at a lower price without cutting its Movies prices for everyone and then finding it hard to raise its prices again. It's also a way of attracting people who like Netflix's model but don't want to subscribe to an entertainment pack. On the pricing front, the original price for Now Movies was £15.99 per month but Sky obviously decided this was too high and reduced it.