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IMO there is no need for individuals to complain about any advert as if it compares competitors unfavourably to the advertiser you can bet you bottom dollar that they will find something to complain about. I personally think that they will complain about this ad because to most viewers it is saying VM cable is better than other broadband when FTTC products can be shown to be better in some respects (jitter and upstream certainly and there are no ISP imposed speed restrictions either).

I'll probably stick with cable for now on a cost basis but I'm virtually certain that in my area FTTC would offer a better connection. Plus I hold Openreach in even lower regard than VM.