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Originally Posted by robbo71
It is already been established that there are DVB-C channels that are not scrambled being sent to homes, so yes, by the generally understood UK definition of FTA,there are FTA channels.
Also, perhaps I'm missing the relevance of Sky showing codes on the screen during football matches, but these would be aimed I believe at those trying to use domestic subs in public premises (pubs/clubs), whereby a Sky spy would get the card disabled. Sky Italia certainly were doing this successfully.
Since only Sky can officially supply the pubs, Virgin would have no need for this. Though they have put up channels that only illegal boxes would find, with a message aiming to scare the dimmest of cable pirates into paying for their services.
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It could be for the reason you say, using a domestic subsciption in a pub but don't the pub channels have a little pint glass on screen that changes colour and position? I have seen match reports on ITV/BBC News that have both the pint glass and the code on screen too.
But also the streaming reason seems very plausible too.