Be careful how you interpret the use of the word 'exclusive' with regards to Sky Atlantic. AFAIK, the HD variant will, initially, be exclusive to BSkyB customers but there's no surprise there. The expectation is that the SD channel will be available on BSkyB satellite, Virgin Media cable, FreeView DTT and possibly elsewhere. Also, they state that it will be 'an exclusive home' to some programming, meaning that those shows will not be available on other channels but may be available to other platforms on Sky Atlantic channel.
---------- Post added at 12:32 ---------- Previous post was at 12:23 ----------
Quote:
Originally Posted by spiderplant
I don't know how many households, but 24 million HDTV sets had been sold by the end of 2009. Yet only 5.1 million households had a HD source (STB or integrated TV) by mid-2010. And the actual HD viewing figures are tiny..
So most people either aren't interested in HD, or think they are watching it when they aren't.  |
My in-laws have had a Sony Bravia HD-ready TV for a few years now. Unfortunately, since the UK's adoption of MPEG4 for FreeView DTT broadcasting in HD, they can only receive HD through an external source. However, the subsidised switch-over scheme for the elderly, disabled etc. has made it easier for them to get a FreeSat HD box (the dish came with the house).
My point is that, as DSO completion nears, more households should have a HD source available to them and the ratio of available HD programming to people actually viewing it will begin to balance out.