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					Originally Posted by  Paul Delaney
					 
				 
				Yeah I read that and immediately thought MyWay.MyWebSearch, CoolWebSearch, FunWebProducts (all toolbar based spyware/adware)    
Who in their right mind would install a parasite like that? Normally this stuff ends up on a machine because it's silently installed running from malicious javascript on an "injected" web page!
 
You don't think Simon offered that to Phorm as a legal alternative do you?
 
Wow...  
			
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 It's an option for people who genuinely want a more targetted advertising experience. 
It does hit the nail on the head though. If people wanted this, they would opt-in and download. Why do it any other way, unless of course, they don't want it.