View Single Post
Old 03-05-2008, 18:38   #5595
80/20Thinking
Inactive
 
Join Date: Apr 2008
Posts: 41
80/20Thinking is an unknown quantity at this point
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Dephormation View Post
Here's a bit of perspective for you Simon.

Ask yourself, fundamentally, what makes the internet so valuable?

The answer is easy. Its content. Its content freely given and freely received. Its content bought and paid for in some cases.

Its valuable content created, edited, categorised, ordered, arranged by people like me. Its social networking sites. Its ecommerce. Its online games.

Phorm steal *all* that content, and use it to profile, family, friends and customers. They steal *all* that content and use it to draw web browsers away from my sites.

Does anyone, apart from Kent Ertugrul and his OIX network advertisers, benefit from this unethical 'behavioural targeting' model?

Have you considered me as a stakeholder in this Simon? Both as a content creator and a content consumer?

So far - I don't think you have. And I do think you should.

It is certainly difficult to get 108 million instances of consent from web site creators. Does that make it unnecessary? Sadly not.

If you don't get that consent you will absolutely destroy the thing that made the internet valuable in the first place.
Thank you for the primer on InfoEthics 1.0.1

However I wouldn't go around publishing presumptions about my priorities with regard to stakeholderage. You may end up feeling sheepish.

Simon
80/20Thinking is offline