The future of television

[jfman]

I’m not sure why it requires Government instruction the clue is in the name. Ad supported.

I’m yet to see a credible explanation why large, established television companies with back catalogues would be incapable of this yet “Pluto” can do it.

[OLD BOY]

Originally Posted by jfman

I’m not sure why it requires Government instruction the clue is in the name. Ad supported.

I’m yet to see a credible explanation why large, established television companies with back catalogues would be incapable of this yet “Pluto” can do it.

My suggestion is that the big broadcasters will move to on demand and will only continue to run their TV channels if the government or regulator tell them they have to.

Obviously, the bigger broadcasters have a considerable amount of expenditure which the FAST channels don’t have to bear. Why would they spend extra money on channels, with all the associated expenditure when they could simply put all their programmes on a streamer?

[jfman]

Originally Posted by OLD BOY

My suggestion is that the big broadcasters will move to on demand and will only continue to run their TV channels if the government or regulator tell them they have to.

Obviously, the bigger broadcasters have a considerable amount of expenditure which the FAST channels don’t have to bear. Why would they spend extra money on channels, with all the associated expenditure when they could simply put all their programmes on a streamer?

What additional expenditure?

The why is because people watch, and enough people to support the minimal additional expenditure involved. Why would “ad supported” work for some fledgeling operation and not the most successful free to air channels in the UK?

I can’t think of any rational capitalist enterprise that would cannibalise a revenue stream for such frivolous reasons and those you put forward. The idea that they would only do so under the threat of Government regulation and not their own profit seeking motive is flawed.

[OLD BOY]

This article presumes that the FAST channels will really catch on. It’ll be interesting to see. It is not difficult to envisage poorer households without the money to fork out for the streamers latching on to this, and if that is the case, perhaps the quality of the output will improve.

Interesting times.

https://www.theverge.com/2023/4/29/2...ubi-pluto-roku

[EXTRACT]

Free ad-supported platforms are the fastest-growing part of the streaming business right now, and services like Tubi, Pluto, and The Roku Channel are starting to assert themselves as power players in their own right. Many of these platforms have been around for years, quietly amassing big content libraries and millions of users. And now, as users look for cheaper ways to get their entertainment and studios look for better ways to monetize, they’re starting to make more noise.

The future of TV is free, it has ads, and it involves a lot of channel surfing. It’s a lot like the TV business of old, really. That’s actually kind of the point.

[jfman]

Once again you’re fundamentally misunderstanding that the pay-tv market is well developed, as is the free to air market. Television isn’t new. Delivering it over IP - if we actually get there - changes very little.

I’m not sure “poorer households” is anything other than a deliberate slur against people who consider the multitude of streaming services a large waste of money, just as around half of households in the UK didn’t have Sky or cable services when those peaked.

Streaming services don’t have an automatic right to the hard earned cash that makes up household disposable income. As they get increasingly more expensive as quality content gets ever more fragmented the bubble will burst for many.


---------- Post added at 18:33 ---------- Previous post was at 18:32 ----------

Originally Posted by OLD BOY

The future of TV is free, it has ads, and it involves a lot of channel surfing. It’s a lot like the TV business of old, really. That’s actually kind of the point.[/I]

Long live linear television.

[Dude111]

Originally Posted by OLD BOY

Chris, you are just being deliberately argumentative. I am disappointed with you, really I am.

I think he meant well.... People always make stupid/un-needed changes and stuff ends up worse.....

[OLD BOY]

Originally Posted by jfman

Once again you’re fundamentally misunderstanding that the pay-tv market is well developed, as is the free to air market. Television isn’t new. Delivering it over IP - if we actually get there - changes very little.

I’m not sure “poorer households” is anything other than a deliberate slur against people who consider the multitude of streaming services a large waste of money, just as around half of households in the UK didn’t have Sky or cable services when those peaked.

Streaming services don’t have an automatic right to the hard earned cash that makes up household disposable income. As they get increasingly more expensive as quality content gets ever more fragmented the bubble will burst for many.


---------- Post added at 18:33 ---------- Previous post was at 18:32 ----------



Long live linear television.

I’m misunderstanding nothing, we just have different views.

My reference to poorer households was not a slur at all, just a recognition that such households won’t be forking out for streamers.

I recognise also that there is a sizeable contingent of the population that steadfastly refuse to pay any more than the licence fee to watch TV.

With regard to your last paragraph, I’ve always believed that the streaming option will become less expensive with more choice over time. You can be reassured that the streamers are now considering the bundling of content with rival streamers. That should make streamers more accessible and bring us lower prices than paying for each streamer separately.

[jfman]

Originally Posted by OLD BOY

I’m misunderstanding nothing, we just have different views.

Whether you recognise your own misunderstand or not is irrelevant to whether you are or not.

My reference to poorer households was not a slur at all, just a recognition that such households won’t be forking out for streamers.

I guess I should at least accept your recognition of the low cost streaming future being a myth as progress.

I recognise also that there is a sizeable contingent of the population that steadfastly refuse to pay any more than the licence fee to watch TV.

And quite right too if they feel that the ever increasing number of products in the marketplace offer poor value relative to other forms of entertainment.

With regard to your last paragraph, I’ve always believed that the streaming option will become less expensive with more choice over time. You can be reassured that the streamers are now considering the bundling of content with rival streamers. That should make streamers more accessible and bring us lower prices than paying for each streamer separately.

There’s no basis for this prophecy any more than your 2035 one so forgive me for scoffing at your so-called “reassurance”.

Bundling of content - another benefit of “streamers” bites the dust as you need to buy content that you don’t want in order to get the content you do. Linear channels and bundles of content. Where have I seen that before.

[RichardCoulter]

Originally Posted by jfman

Once again you’re fundamentally misunderstanding that the pay-tv market is well developed, as is the free to air market. Television isn’t new. Delivering it over IP - if we actually get there - changes very little.

I’m not sure “poorer households” is anything other than a deliberate slur against people who consider the multitude of streaming services a large waste of money, just as around half of households in the UK didn’t have Sky or cable services when those peaked.

Streaming services don’t have an automatic right to the hard earned cash that makes up household disposable income. As they get increasingly more expensive as quality content gets ever more fragmented the bubble will burst for many.


---------- Post added at 18:33 ---------- Previous post was at 18:32 ----------



Long live linear television.

The golden age of streaming was when a Netflix & Amazon sub
combination was pretty much an all you can eat streaming buffet. Sadly, as with so many disruptive technologies, they start off as as something cheaper or better than the competition but then capitalism has its way and years later we're left with worse service or pricing than before it started.

Originally Posted by RichardCoulter

The golden age of streaming was when a Netflix & Amazon sub
combination was pretty much an all you can eat streaming buffet. Sadly, as with so many disruptive technologies, they start off as as something cheaper or better than the competition but then capitalism has its way and years later we're left with worse service or pricing than before it started.

The process is known as enshitification, and it occurs when the product designers who invented the thing, and formed the company to sell the thing, are replaced in the boardroom by your standard CEO with one eye on his bonus and the corporate accountant sitting on his shoulder.

[1andrew1]

Originally Posted by RichardCoulter

The golden age of streaming was when a Netflix & Amazon sub
combination was pretty much an all you can eat streaming buffet. Sadly, as with so many disruptive technologies, they start off as as something cheaper or better than the competition but then capitalism has its way and years later we're left with worse service or pricing than before it started.

That's pretty much how Sky Sports and BT Sport started off. Charge a modest fee at first to get lots of people on board. Then keep on hiking the price until you reach the sweet spot of subscriber numbers x subscription price giving you the maximum income.

[RichardCoulter]

Originally Posted by 1andrew1

That's pretty much how Sky Sports and BT Sport started off. Charge a modest fee at first to get lots of people on board. Then keep on hiking the price until you reach the sweet spot of subscriber numbers x subscription price giving you the maximum income.

At first Sky Sports was free, then became £5.99 with a half price offer for 3 months.

Adjusted for inflation Sky Sports would now be £12.75!

Originally Posted by OLD BOY

As I said, retiring the channels to show all programmes on demand/live streaming can’t happen if the government or Ofcom stepped in. But would they?

The Public Service Broadcasting remit…

[OLD BOY]

Originally Posted by jfman

Whether you recognise your own misunderstand or not is irrelevant to whether you are or not.

You misunderstand my understanding, ol’ chap.

Originally Posted by jfman

I guess I should at least accept your recognition of the low cost streaming future being a myth as progress.

And quite right too if they feel that the ever increasing number of products in the marketplace offer poor value relative to other forms of entertainment.

If we are talking about sport, I have acknowledged already that access to these events is too costly, but it’s not exactly cheap on Sky either. However, I think prices will come down as the markets consolidate.

As far as general entertainment goes, it has become much cheaper than to subscribe to Sky’s multi- channel packages and the choice is much greater, particularly when you factor in the ability to change streamers as often as every month.

The streamers are now talking to each other about consolidating or bundling different streamers to provide better choices at less cost for the consumer. The same will happen in the sports arena over time, probably sooner rather than later.

Originally Posted by jfman

There’s no basis for this prophecy any more than your 2035 one so forgive me for scoffing at your so-called “reassurance”.

Nonsense, jfman. The Beeb is already well on the way in their planning for the replacement of their TV channels within a decade in favour of a streamer for example, and it is most likely that our existing broadcast system will be turned off in 2035. You’re just ignoring the facts to prolong your wet dream that the channels are here to stay forever. I’m afraid you are going to have to content yourself with a miriad of inferior FAST channels to feast on in the future. [/QUOTE]

Originally Posted by jfman

Bundling of content - another benefit of “streamers” bites the dust as you need to buy content that you don’t want in order to get the content you do. Linear channels and bundles of content. Where have I seen that before.

That depends how they bundle it. As you know, bundling channels means more choice for less expenditure, which is how the multi-channel system on Sky works. Unfortunately, this system is falling apart due to the fact that so many programmes are going straight to the streamers, leaving the channels floundering to put anything decent on.

The streamer bundles will have plenty of choice with decent material. I dare say there will be the option to take just one streamer, or alternatively, the whole caboosh for a lower price than subscribing individually. We will have to see how that pans out.

Hopefully, there will also be subscriptions with ads options for those who cannot fork out too much on this or who simply don’t want to.

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Originally Posted by Hugh

The Public Service Broadcasting remit…

So? New legislation would fix that, but I have already said that it could still be made to work with the government paying content providers for showing the content they want people to have. This could be done programme by programme or a binding commitment between the provider and the government to show a given percentage of programmes of a given kind.

Originally Posted by OLD BOY

So? New legislation would fix that, but I have already said that it could still be made to work with the government paying content providers for showing the content they want people to have. This could be done programme by programme or a binding commitment between the provider and the government to show a given percentage of programmes of a given kind.

Describing a problem in reverse is not the same thing as producing a solution. ‘All they have to do is …’ is the age-old drone of the pub bore.