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[OLD BOY]

Originally Posted by jfman

It might as well be a completely different sport for all the relevance it has to Amazon’s extremely cheap Premier League rights.

£119m would buy about 15 Premier League games from the principal contracts held by Sky/BT.

Surely, this bid would cover the cheaper packages as well. DAZN wants it all.

Whether they will get it is another question, of course. But this does knock aside your view that there is no way the streamers could possibly take away the rights from Sky or BT. This bid proves that theory wrong. They are going for the jugular. Expect other competitive bids as well.

I understand why you thought the way you did, but here is the proof that the tectonic plates are shifting.

[jfman]

You don’t know the difference between the Football League and the Premier League do you?

[denphone]

Originally Posted by jfman

You don’t know the difference between the Football League and the Premier League do you?

Do you want to explain or shall l.

[ozsat]

The Football League consists of teams where the players want to play.

The Premier League consists of teams with lots of players who are overpayed and many only appear for the gauranteed money.

Originally Posted by jfman

You don’t know the difference between the Football League and the Premier League do you?

[OLD BOY]

Oh, curses!!

For some reason, I thought the headline read EPL!

[jfman]

It’s easy to get caught up in the hype, OB.

However no need to worry I’m as ever standing by with my bucket of cold water.

Originally Posted by OLD BOY

Oh, curses!!

For some reason, I thought the headline read EPL!

Strangely enough, what you actually posted stated

Sky Sports is the incumbent broadcaster of the EFL, paying around £119m a year for 138 games across the Championship, League One and League Two, the playoffs and the EFL Cup

Did you read all of those as the EPL?

[OLD BOY]

Originally Posted by Hugh

Strangely enough, what you actually posted stated



Did you read all of those as the EPL?

I repeated it, yes, but I was obviously word blind at the time!

Originally Posted by OLD BOY

I repeated it, yes, but I was obviously word blind at the time!

Please accept my thanks for this new explanation for any future erroneous postings.

"I wasn’t wrong, I was merely "word blind" at the time…"

or

"I was, in a sense, ambushed by word blindness’"

or

my "word blindness" was essential for work purposes"

[OLD BOY]

Originally Posted by Hugh

Please accept my thanks for this new explanation for any future erroneous postings.

"I wasn’t wrong, I was merely "word blind" at the time…"

or

"I was, in a sense, ambushed by word blindness’"

or

my "word blindness" was essential for work purposes"

Oh, stop it , Hugh, for heaven’s sake.

[jfman]

The DAZN proposals for the EFL convince me more that my view - the current packages of rights favour the incumbents and stifle the prospect of new entrants - is correct.

They are clear that for their bid to succeed they need all of the games not just a subset of rights that - for Sky or BT certainly - would be secondary rights to the Premier League or Champions League. Games in uncontroversial timeslots to pad out schedules.

https://www.sportspromedia.com/news/...sso_ott=hdvcd8

The £200m the league are targeting - adjusted for inflation - dwarfs the £315m three year deal that buried ITV Digital (about £554m in today's prices). The last time someone positioned the EFL as a premium product it collapsed spectacularly, pushing clubs to the brink. I do note however that they are proposing deals of up to five years, depending on the bids, something that would give stability to a new broadcaster. Again a nudge that I'm sure prospective bidders would like to push the Premier League in the direction of.

These rights would be extremely helpful for DAZN in filling their new linear schedule with 3/4 games a weekend, 2/3 games on midweeks carried live. Highlights shows, magazine shows and the bread and butter of cross promotional content to highlight what else they have on and promote their app. As Sky do now during Formula One - download the app and get enhanced content, driver on boards, etc. etc.

[1andrew1]

There's certainly sufficient EFL fixtures around to help fill DAZN's content gap during the footy season. The question is more whether the extra subscribers and advertisers will cover the rights and production costs.

[ozsat]

Need to sort out the Registratioin process too - problems for new 'DAZN on Sky' customers getting access to OnLine site and apps.

Originally Posted by 1andrew1

There's certainly sufficient EFL fixtures around to help fill DAZN's content gap during the footy season. The question is more whether the extra subscribers and advertisers will cover the rights and production costs.

[jfman]

My money would be in buying EFL rights at that level would be entirely loss making on it’s own. It would however start a critical base of football fans (avoiding the “start from zero” problem with Premier League or Champions League rights.

It’d mean getting lesser packages - the Amazon bargain bucket plus one game per week, or one game per Champions League round of fixtures might be viable as they’d have content every week.

[1andrew1]

Originally Posted by jfman

My money would be in buying EFL rights at that level would be entirely loss making on it’s own. It would however start a critical base of football fans (avoiding the “start from zero” problem with Premier League or Champions League rights.

It’d mean getting lesser packages - the Amazon bargain bucket plus one game per week, or one game per Champions League round of fixtures might be viable as they’d have content every week.

I agree such an approach would make sense. Could DAZN get the EFL rights on a global basis?

However, in the absence of an additional upsell like gambling, I think DAZN like BT Sport will struggle to make money in the UK if not beyond.