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Old 17-05-2021, 22:37   #10486
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by OLD BOY View Post
Yes, I do accept there is uncertainty over the value. And I think both Sky and BT may well pay less for the rights next time around..

But my post stated that the reason for the cancelled auction was the Coronavirus. ASI have said already, the Premier League used that as the basis of their proposal. Why you continue to dispute that despite the evidence there in black and white is beyond me, I’m afraid.

But of course you keep arguing that black is white, so maybe you cannot read the letter.
My view is probably similar to jfman's and is based on analysing the situation, not any insider knowledge or blog posts.

I believe the Premier League have used Coronavirus as a scapegoat to cleverly maintain the existing level of TV rights when they were at risk of being eroded. I don't believe we should just accept their reason as being gospel, however nicely worded it might be. I believe we should dig a bit deeper and look at what we know anout the market dynamics and draw independent and logical conclusions.

Uncertainty about the Premier League delivering valuable content is pretty minimal to be honest. Matchday revenue is not so important these days and with interest rates low, someone is always there to lend the key clubs money. There is no likely scenario that would see the likes of Liverpool, Man City, United, Arsenal, etc all fall into administration and out of the League. If a smaller club did, it would not significantly impact the attractiveness of the TV rights.

What is certain is that the relationship between Sky and BT is now good so there is little chance of them bidding aggressively and every chance of them seizing the opportunity to reduce what they bid three years ago. And no third player has been sniffed out or it would have dropped hints to the Premier League before the League decided to request the auction be cancelled.
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Old 17-05-2021, 22:49   #10487
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by OLD BOY View Post
Basically, you don’t have an argument. You have admitted that you don’t know what these business models are, and yet you say with calm confidence that their business models couldn’t support the acquisition of these sports rights.

Sky and BT on their own did not have any problem bidding, so you cannot tell me with any credibility that the bigger pocket streamers can’t afford it.

Quit while you are behind, my friend.
I think it is more of a case that streamers don't see the value in bidding high for the PL rights.

If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect.
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Old 17-05-2021, 23:26   #10488
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by Raider999 View Post
I think it is more of a case that streamers don't see the value in bidding high for the PL rights.

If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect.
The streamers would certainly have advised the Premier League of their interest.
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Old 18-05-2021, 06:18   #10489
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Raider999 View Post
I think it is more of a case that streamers don't see the value in bidding high for the PL rights.

If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect.
This gets lost on OB every time. They’re not charities and haven’t mounted up hundreds of billions in cash reserves by making poor investments.

The idea that anyone can just drop in £5bn and be “Sky/BT” overnight, generating the same or greater returns across their entire business is laughable. If it were that easy it’d have happened by now.

The whole purpose of the blind auction is to push everyone to their limit and be left with the last man standing. Who has considered the rest of the market and squeezed their business model to bid that little bit more.

Not a single streamer looked at what Sky paid in 2016 and matched it in 2019. There’s no evidence anyone would have in 2022, indeed the league having uncertainty indicates they believe there would be no such bid(s). The people who are literally paid to profit maximise for the league have ruled it out, Amazon have ruled it out by going along with it - but OB knows better.
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Old 18-05-2021, 12:57   #10490
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Amazon have found $9bn to buy MGM.

Small change of course to the cash heavy giant. So what makes MGM a good idea but not the EPL?
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Old 18-05-2021, 13:12   #10491
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by jfman View Post
Amazon have found $9bn to buy MGM.

Small change of course to the cash heavy giant. So what makes MGM a good idea but not the EPL?
Assuming it happens, they acquire a catalogue they can exploit in perpetuity both via Prime and transactional, access to some IP ripe for exploition again…plus a share in the Bond franchise.
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Old 19-05-2021, 19:29   #10492
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Streaming fans should look away now.

It will be interesting to see the split of rights between ITV and BBC.
Quote:
PSBs retain rights to Six Nations rugby

A new deal that will keep Six Nations rugby on BBC and ITV is expected to be announced in the next few days.

It had been anticipated the annual tournament would go to pay-TV after private equity firm CVC bought a 14% stake for £365 million. Amazon, Sky Sports and BT Sport were seen as the most likely bidders.

The Daily Telegraph reported Wednesday the new deal would cost the two Public Service Broadcasters (PSBs) between £90 million currently being paid and £150 million that had been previously reported.
https://www.broadbandtvnews.com/2021...nations-rugby/
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Old 19-05-2021, 19:32   #10493
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by 1andrew1 View Post
Streaming fans should look away now.

It will be interesting to see the split of rights between ITV and BBC.


https://www.broadbandtvnews.com/2021...nations-rugby/
Bezos could surely find loose change under the sofa to cover this one.
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Old 19-05-2021, 19:45   #10494
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Phunkenstein View Post
Assuming it happens, they acquire a catalogue they can exploit in perpetuity both via Prime and transactional, access to some IP ripe for exploition again…plus a share in the Bond franchise.
MGM's rights are also valuable internationally to a wide demographic. The Premier League has far, far less global appeal, although it's one of the most globally popular leagues.

---------- Post added at 18:45 ---------- Previous post was at 18:37 ----------

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Originally Posted by jfman View Post
Bezos could surely find loose change under the sofa to cover this one.
Even Eleven Sports could afford it!
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Old 19-05-2021, 20:49   #10495
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by Raider999 View Post
I think it is more of a case that streamers don't see the value in bidding high for the PL rights.

If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect.
This is an oft quoted phrase, and it’s hilarious. Because something hasn’t happened already, it will never happen! What kind of argument is that?

This time last year, would you have said that AT&T would never join with Discovery because it would have happened already?

If the streamers see a benefit in offering the Premier League, they will do so when the time is right. They have the money to do it (more than Sky and BT had combined) and to say they can’t make a profit out of it when Sky and BT can is clearly nonsense.

In the US, Disney offers ESPN as a separate stream. To bring us into line, they may decide to offer the Premiership as one of the UK sport options.

Given that Discovery own Eurosport, who’s to say that after the AT&T merger they would not want to strengthen their sport offering in the UK on Discovery+ and offer the EPL?

And then there’s Amazon, who have been monitoring their smaller EPL rights performance with interest.

Any of these streamers, or even sport only streamers not yet big in the UK like DAZN, could enter the bidding process next time around. It’s just a matter of time before this happens and it’s incredible to see that some members are in complete denial about this.
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Old 19-05-2021, 20:59   #10496
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Monkeys in space with typing Shakespeare territory here.

This time last year most (all?) of us would be predicting significant ongoing consolidation of global media companies.

Quote:
If the streamers see a benefit in offering the Premier League, they will do so when the time is right. They have the money to do it (more than Sky and BT had combined) and to say they can’t make a profit out of it when Sky and BT can is clearly nonsense.
Pray, tell OB why these rational capitalists are foregoing such an obvious profit making opportunity?

Last edited by jfman; 19-05-2021 at 21:07.
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Old 19-05-2021, 21:20   #10497
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Re: ESPN, BT, Euro, Premier and Sky Sports news

The TV streaming landscape will change once Warner's contract with Sky ends and it has completed a merger with Discovery. It could be tempted to beef up its Eurosport offering to tempt customers from Sky, but I suspect this might depend on what happens to BT Sport.
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Old 19-05-2021, 21:35   #10498
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by 1andrew1 View Post
The TV streaming landscape will change once Warner's contract with Sky ends and it has completed a merger with Discovery. It could be tempted to beef up its Eurosport offering to tempt customers from Sky, but I suspect this might depend on what happens to BT Sport.
The problem is that, often ignored on the forum, the streaming market is a subset of the television market as a whole.

Someone has to make a significant move at some point or another or else Sky seamlessly move into the steaming market and plant themselves down there. If someone is waiting assuming Sky are unable to do this and waiting for them to fail (and then EPL rights collapse in value) they’d be as well watching coastal erosion and hoping to see something significant.

Someone somewhere has to square the circle of getting folk to spend £30 a month in addition to everything else they are already paying.
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Old 19-05-2021, 23:00   #10499
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Re: ESPN, BT, Euro, Premier and Sky Sports news

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Originally Posted by jfman View Post
The problem is that, often ignored on the forum, the streaming market is a subset of the television market as a whole.

Someone has to make a significant move at some point or another or else Sky seamlessly move into the steaming market and plant themselves down there. If someone is waiting assuming Sky are unable to do this and waiting for them to fail (and then EPL rights collapse in value) they’d be as well watching coastal erosion and hoping to see something significant.

Someone somewhere has to square the circle of getting folk to spend £30 a month in addition to everything else they are already paying.
Agreed. And through Now, Sky is in the streaming market anyway.

What's happening now is the emergence of a potential all-round competitor on the content front to Sky in the form of Warner Discovery. There currently isn't another provider in the UK that does this.

However, if it launches HBO Max in 2025, it will be late to the streaming show in the U although t will have the rather smaller Discovery + offering. What to do? If the price is right; which depends on BT's enthusiasm for sport; it may decide that some Premier League rights will give it a helping hand. BT may even decide to contribute BT Sport for a stake in the new Warner Discovery entity.
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Old 20-05-2021, 00:21   #10500
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by jfman View Post
The problem is that, often ignored on the forum, the streaming market is a subset of the television market as a whole.

Someone has to make a significant move at some point or another or else Sky seamlessly move into the steaming market and plant themselves down there. If someone is waiting assuming Sky are unable to do this and waiting for them to fail (and then EPL rights collapse in value) they’d be as well watching coastal erosion and hoping to see something significant.

Someone somewhere has to square the circle of getting folk to spend £30 a month in addition to everything else they are already paying.
We, what about the subscriptions football fans are currently paying to Sky Sports and BT Sports?? That was one of your easier questions to answer!

Consider that circle squared!
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