Linear is old tech - on demand is the future
27-02-2019, 21:16
|
#631
|
Architect of Ideas
Join Date: Dec 2004
Posts: 10,406
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Raider999
I would be happy to sign a 12 month contract for sky sports only if I could, unfortunately they are allowed to make you pay for a load of rubbish channels I never watch - most of which are on freeview anyway.
|
From time to time Now TV do offers on Sky Sports for 9/12 months that average £20 a month. Usually around the F1 season start and Christmas.
|
|
|
27-02-2019, 21:20
|
#632
|
cf.mega poster
Join Date: Dec 2016
Posts: 1,641
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman
From time to time Now TV do offers on Sky Sports for 9/12 months that average £20 a month. Usually around the F1 season start and Christmas.
|
Now TV is not an option for me as I believe you cannot record - almost all of the sport I watch is time-shifted due to work and other commitments and rpdislike of ads.
|
|
|
27-02-2019, 23:06
|
#633
|
Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,597
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Raider999
I would be happy to sign a 12 month contract for sky sports only if I could, unfortunately they are allowed to make you pay for a load of rubbish channels I never watch - most of which are on freeview anyway.
|
Precisely, Raider.
|
|
|
28-02-2019, 05:27
|
#634
|
Architect of Ideas
Join Date: Dec 2004
Posts: 10,406
|
Re: Linear is old tech - on demand is the future
Precisely a product currently on the market, old boy.
|
|
|
28-02-2019, 07:05
|
#635
|
Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,597
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman
Precisely a product currently on the market, old boy.
|
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.
Lower the price, get more customers, make more money.
|
|
|
28-02-2019, 07:14
|
#636
|
cf.mega poster
Join Date: Dec 2013
Posts: 14,235
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by OLD BOY
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.
Lower the price, get more customers, make more money.
|
Sky has a team of pricing analysts who calculate the prices that maximise profit.
|
|
|
28-02-2019, 08:08
|
#637
|
Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,316
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by 1andrew1
Sky has a team of pricing analysts who calculate the prices that maximise profit.
|
Strange how OB very much espouses free market economics and yet criticises Sky for making a reasonable profit and for setting their prices too high.
__________________
“The only lesson you can learn from history is that it repeats itself”
|
|
|
28-02-2019, 08:46
|
#638
|
Sad Doig Fan!
Join Date: Aug 2007
Location: Barry South Wales
Age: 68
Services: With VM for BB 250Mb service.(Deal)
Posts: 11,666
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by 1andrew1
Sky has a team of pricing analysts who calculate the prices that maximise profit.
|
Another way of saying the maximum they can get away with.
|
|
|
28-02-2019, 08:50
|
#639
|
Still alive and fighting
Join Date: Jun 2007
Location: In the land of beyond and beyond.
Services: XL BB, 3 360 boxes , XL TV.
Posts: 56,316
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by pip08456
Another way of saying the maximum they can get away with.
|
Just like any other company then.
__________________
“The only lesson you can learn from history is that it repeats itself”
|
|
|
28-02-2019, 08:55
|
#640
|
cf.geek
Join Date: Feb 2007
Location: Mansfield Woodhouse NG19
Services: VM Mix TV, 200 internet, basic house phone. Also Virgin mobile phone
Posts: 541
|
Re: Linear is old tech - on demand is the future
As long as the sport fanatics pay these extortionate prices, so they will continue.
|
|
|
28-02-2019, 09:49
|
#641
|
Architect of Ideas
Join Date: Dec 2004
Posts: 10,406
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by OLD BOY
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.
Lower the price, get more customers, make more money.
|
Only if those customers are actually there. As has been pointed out Sky routinely charge £20 a month on Now TV for sports only, and heavily discount their premium product from time to time to attract new customers and retain existing customers on an ad hoc basis.
At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else?
Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product?
|
|
|
28-02-2019, 10:17
|
#642
|
Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,597
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by denphone
Strange how OB very much espouses free market economics and yet criticises Sky for making a reasonable profit and for setting their prices too high.
|
Not at all. I am simply saying that there are different approaches to pricing.
---------- Post added at 10:05 ---------- Previous post was at 10:05 ----------
Quote:
Originally Posted by pip08456
Another way of saying the maximum they can get away with.
|
Got it in one, pip. Sky has form.
---------- Post added at 10:07 ---------- Previous post was at 10:05 ----------
Quote:
Originally Posted by denphone
Just like any other company then.
|
True, but that's where competition comes in and sooner or later, competition will bring those prices down.
---------- Post added at 10:17 ---------- Previous post was at 10:07 ----------
Quote:
Originally Posted by jfman
Only if those customers are actually there. As has been pointed out Sky routinely charge £20 a month on Now TV for sports only, and heavily discount their premium product from time to time to attract new customers and retain existing customers on an ad hoc basis.
At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else?
Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product?
|
That is a very inflexible approach. There are opportunities to provide 'skinny' bundles of selected matches over the year at a reduced price which would attract more customers, enable other TV channels to purchase non-exclusive rights to a limited number of selected games, etc. It is not just a stark case of 15 quid a month for 8.3 million subscribers. You haven't even added income from advertisements into that figure.
As far as Amazon is concerned, because Prime is linked to their retail operation, it is quite possible that they may be happy to simply break even if it brought in more customers for their central business.
|
|
|
28-02-2019, 10:27
|
#643
|
Architect of Ideas
Join Date: Dec 2004
Posts: 10,406
|
Re: Linear is old tech - on demand is the future
Old Boy the subject of the thread discusses linear advertising funded television being unsustainable yet here you are desperate to get it added on.
Yes, I left it out, but equally I left out VAT which would account for one sixth of the revenue.
There is no “skinnier” bundle than the Now TV Sports pass. That’s the benchmark of a price point and how any sustainable platform benefits consumers in a streaming future has to be held against the existing product in the market.
|
|
|
28-02-2019, 15:44
|
#644
|
cf.mega pornstar
Join Date: Jan 2006
Posts: 18,806
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by pip08456
All the more reason to get rid of the TV license.
|
You'd hope so but I'm sure the BBC will be fine with simply charging people twice instead
|
|
|
28-02-2019, 17:56
|
#645
|
cf.mega poster
Join Date: Dec 2016
Posts: 1,641
|
Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by OLD BOY
Not at all. I am simply saying that there are different approaches to pricing.
---------- Post added at 10:05 ---------- Previous post was at 10:05 ----------
Got it in one, pip. Sky has form.
---------- Post added at 10:07 ---------- Previous post was at 10:05 ----------
True, but that's where competition comes in and sooner or later, competition will bring those prices down.
---------- Post added at 10:17 ---------- Previous post was at 10:07 ----------
That is a very inflexible approach. There are opportunities to provide 'skinny' bundles of selected matches over the year at a reduced price which would attract more customers, enable other TV channels to purchase non-exclusive rights to a limited number of selected games, etc. It is not just a stark case of 15 quid a month for 8.3 million subscribers. You haven't even added income from advertisements into that figure.
As far as Amazon is concerned, because Prime is linked to their retail operation, it is quite possible that they may be happy to simply break even if it brought in more customers for their central business.
|
Many years ago sky had a 'Prem Plus' package - £50pa as I recall, which gave an additional game each round.
There was talk of a season ticket that gave you all of your selected teams matches - this never materialised, not sure why.
I think the £15pm for 8.3 million subs gives an indication what any streamer is up against - yes it doesn't include advertising income but also doesn't include production & broadcasting costs or any profit.
---------- Post added at 17:56 ---------- Previous post was at 17:55 ----------
Quote:
Originally Posted by TheDaddy
You'd hope so but I'm sure the BBC will be fine with simply charging people twice instead
|
I am sure they will, unless they are forced to do otherwise.
|
|
|
Currently Active Users Viewing This Thread: 5 (0 members and 5 guests)
|
|
Posting Rules
|
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts
HTML code is Off
|
|
|
All times are GMT +1. The time now is 09:26.
|