VOD : Netflix/Streaming Services

[Legendkiller2k]

Originally Posted by denphone

That will change l suspect given the considerable opportunity of monetising its content especially when other big streamers will be doing it.

Maybe, it'll be like hulu a lower price for ads and a higher no ads price.

[jfman]

Originally Posted by OLD BOY

If it does change, the ads will be on a lower cost or free subscription. There must always be a subscription option with no ads.

The question (flaw?) here is assuming that the amount subscribers will pay as a premium for this is greater than the amount advertisers would pay for the highly targeted slots that Netflix (and others) could offer.

Advertisers are ploughing something like $40bn at TV in the USA and £5bn in the UK. It’s a very big pie to knock back a slice of, especially when you can offer targeted advertising against a range of metrics that broadcast television can’t even begin to comprehend.

[OLD BOY]

Originally Posted by denphone

Well that is what is going to happen sooner rather then later and l suspect for all your bleating about adverts you will put up with it in the end if it means cheaper subscriptions.

Den, they will offer both!

---------- Post added at 08:21 ---------- Previous post was at 08:15 ----------

Originally Posted by jfman

The question (flaw?) here is assuming that the amount subscribers will pay as a premium for this is greater than the amount advertisers would pay for the highly targeted slots that Netflix (and others) could offer.

Advertisers are ploughing something like $40bn at TV in the USA and £5bn in the UK. It’s a very big pie to knock back a slice of, especially when you can offer targeted advertising against a range of metrics that broadcast television can’t even begin to comprehend.

And if they lose a lot of subscribers by flooding the streamers with commercials? Does that not figure in your calculations?

It'll be a balance in the end, and if they need to charge subscribers more to watch it ad-free, so be it. Note that ITV Hub has a subscription only version (ITV Hub+) and I believe All4 is going the same way. They wouldn't be doing this if your theory was correct.

[denphone]

Originally Posted by OLD BOY

Den, they will offer both!

So why are you moaning as l am sure you will pay extra for the ad free version.

[OLD BOY]

Originally Posted by denphone

So why are you moaning as l am sure you will pay extra for the ad free version.

Come off it, Den, I'm just making it clear that we will not be plagued with commercials on the main streaming services if we are prepared to pay a subscription instead. That's not moaning, it's clatifying.

What I 'moaned' about was TiVo's plan to add more commercials to recordings on our STBs. That is a retrograde step in my opinion, particularly as they have helped people to avoid ads in the past.

[denphone]

Originally Posted by OLD BOY

Come off it, Den, I'm just making it clear that we will not be plagued with commercials on the main streaming services if we are prepared to pay a subscription instead. That's not moaning, it's clatifying.

What I 'moaned' about was TiVo's plan to add more commercials to recordings on our STBs. That is a retrograde step in my opinion, particularly as they have helped people to avoid ads in the past.

TiVo are no different to anybody else as they have to monetise to bring extra revenue in just like anybody else.

You do state repeatedly that you believe in the free market as this is how the free market works.

[OLD BOY]

Originally Posted by denphone

TiVo are no different to anybody else as they have to monetise to bring extra revenue in just like anybody else.

You do state repeatedly that you believe in the free market as this is how the free market works.

TiVo has never worked like that before. This is completely new.

Notice that I have always said that I don't watch commercials and many others feel the same way. It is amazing that you don't seem to mind wasting your time watching stuff you didn't put on to see, but maybe you just like window shopping. Each to their own.

[denphone]

Originally Posted by OLD BOY

TiVo has never worked like that before. This is completely new.

As you are always saying things change OB.

[jfman]

Originally Posted by OLD BOY

And if they lose a lot of subscribers by flooding the streamers with commercials? Does that not figure in your calculations?

It'll be a balance in the end, and if they need to charge subscribers more to watch it ad-free, so be it. Note that ITV Hub has a subscription only version (ITV Hub+) and I believe All4 is going the same way. They wouldn't be doing this if your theory was correct.

It's a big "if' to say they would lose a lot of subscribers in this way. You are once again applying your personal preferences to everyone else, and you don't quantity the amount people would be willing to pay as a premium for this.

ITV have of course never made bad commercial decisions (ITV Digital).

[pip08456]

You lot make me laugh!

[OLD BOY]

Originally Posted by pip08456

You lot make me laugh!

I think that there are some on here who just argue for the sake of it, to be honest.

[pip08456]

Originally Posted by OLD BOY

I think that there are some on here who just argue for the sake of it, to be honest.

I agree 100%.

[jfman]

Originally Posted by OLD BOY

I think that there are some on here who just argue for the sake of it, to be honest.

Irony is not dead!

In no other sector would growth warnings, profit warnings and a 30% drop in share price in such a short time not be a red flag.

[1andrew1]

Originally Posted by OLD BOY

I think that there are some on here who just argue for the sake of it, to be honest.

I disagree.

[muppetman11]

Originally Posted by OLD BOY

I think that there are some on here who just argue for the sake of it, to be honest.

the irony