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Funding of the BBC
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Old 18-02-2019, 12:53   #196
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Re: Funding of the BBC

Quote:
Originally Posted by tweetiepooh View Post
Advertisers don't want to spend more so if the BBC took ads it just spreads the ad money even thinner. So programme makers would need to be even more sure of success (ad money) before they could make programmes.

The license fee covers more than just the TV channels though, all those radio stations, how do you keep ad's off FM?
I don't see any shortage of advertisers, tweetie.

---------- Post added at 12:51 ---------- Previous post was at 12:48 ----------

Quote:
Originally Posted by Chris View Post
1 and 2 are far too distinct to merge effectively. They could certainly afford to lose 1-Extra, run commercials on 1 and 6, bid for 4 to become some kind of state-funded special case, and cross-subsidise 2 with revenue from its commericalised TV operations, effectively using radio 2 commercial space as advertising for BBC TV. They should sell 3 to classic FM who in my humble opinion do a better, more accessible job of it anyway.

Any local stations that want to stay open would have to go commercial. In reality most of them would close. A few such as Radio Merseyside have a genuine following and would probably survive.

The BBC’s TV operations are based on a mass audience strategy and there’s no way they’re ever going behind a paywall. Absent a licence fee, they’ll go free-to-air with advertising, and will probably merge Four back into BBC2, which did a perfectly good job of that sort of arts output before Four was launched anyway.

I don’t think public funding of TV is ever going to go away completely. The day may well come when the TV licence is terminated, but it will be replaced by something else which, I believe, is likely to fund a central pot which all broadcasters could bid for a slice of in order to fund public service programming.
I think the combination of subscriptions with advertising-free options available through streaming is the way ahead, and with its newly found freedoms, there would be more money to be made by the BBC than it currently gets from the licence fee.

---------- Post added at 12:53 ---------- Previous post was at 12:51 ----------

Quote:
Originally Posted by Chris View Post

The iPlayer is part of the BBC’s chartered public service broadcasting operations so they can’t charge for it, support it with adverts, or even give the impression that they’re doing so.

The BBC took a policy decision some years ago to stop using premium rate numbers wherever possible and these days you almost always find them using geographic rate 03 numbers or free 0800 numbers.
Not now, they can't, but new legislation will fix that.
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Old 18-02-2019, 13:21   #197
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Re: Funding of the BBC

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Originally Posted by OLD BOY View Post
I don't see any shortage of advertisers, tweetie.

---------- Post added at 12:51 ---------- Previous post was at 12:48 ----------



I think the combination of subscriptions with advertising-free options available through streaming is the way ahead, and with its newly found freedoms, there would be more money to be made by the BBC than it currently gets from the licence fee.

---------- Post added at 12:53 ---------- Previous post was at 12:51 ----------



Not now, they can't, but new legislation will fix that.
https://www.theguardian.com/business...tv-advertising
Quote:
ITV’s profits fell sharply last year as the Broadchurch to Love Island broadcaster reported the steepest fall in TV advertising in almost a decade.

ITV’s pretax profits fell more than 10% to £500m last year as TV advertising revenue, which accounts for about half of its revenues, fell 5% to £1.6bn. In 2009, ITV’s TV ad revenues fell 9.4% amid the advertising recession.
http://www.morningstar.co.uk/uk/news...ne-months.aspx
Quote:
LONDON (Alliance News) - ITV PLC on Wednesday said its revenue grew in the first nine months of 2018, though it expects revenue from advertising to fall in the final quarter due to an uncertain economic environment.
https://www.hl.co.uk/shares/shares-s...10p/share-news
Quote:
(Sharecast News) - A further study has warned that the decline of traditional TV viewing could accelerate to the point where UK broadcasters lose most of their advertising revenues.


According to a new study from Ebiquity, the viewing trend away from traditional TV towards online platforms such as Netflix and Amazon Prime that has already seen by the 16 to 34 age group, will spread out to other demographics.

This could result in advertisers choosing not to spend their money on TV campaigns as they will no longer be as cost-effective. Broadcasters, such as ITV and Channel 4, need the campaigns to stay afloat and the study revealed that they face a "tipping point" in the next five years.

By 2022, Ebiquity foresaw a worst-case scenario where there will be 45% fewer ads viewed by 16-34 year-olds, a 30% fall among the 'housewives and kids' demographic group and a 15% decline among adults in the prime ABC1 demographic.

This tipping point could be avoided, the report said, as broadcasters could still evolve with the new trends and create counter-strategies.
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Last edited by Hugh; 18-02-2019 at 13:26.
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Old 18-02-2019, 14:48   #198
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Re: Funding of the BBC

On the rather rare occasion I pop the TV on, I probably spend 10 minutes flicking from channel to channel looking for something to watch then turn it off . . . it's all adverts . . on over 50 channels . . even the BBC fill spaces up with endless trailers for up coming programs and the like.

I hate TV with a passion, have done for years, too many channels, not enough decent content (unless you pay for it) . . . bugger that for a game of entertainment
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Old 18-02-2019, 14:54   #199
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Re: Funding of the BBC

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Originally Posted by Carth View Post
On the rather rare occasion I pop the TV on, I probably spend 10 minutes flicking from channel to channel looking for something to watch then turn it off . . . it's all adverts . . on over 50 channels . . even the BBC fill spaces up with endless trailers for up coming programs and the like.

I hate TV with a passion, have done for years, too many channels, not enough decent content (unless you pay for it) . . . bugger that for a game of entertainment
Go KODI! What you want when you want.
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Old 18-02-2019, 15:20   #200
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Re: Funding of the BBC

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Originally Posted by pip08456 View Post
Go KODI! What you want when you want.
erm . . forgot to mention that even if I do find something interesting to watch, it usually clashes with 'her indoors' wanting to watch her favourite soaps, celebrity quizzes, cookery shows (lord knows why 'cos she can't cook), glitzy tarted up talent shows, and any other tat that is disguised as entertainment

Youtube gets some hammer from me . . no adverts either
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Old 18-02-2019, 15:49   #201
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Re: Funding of the BBC

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Originally Posted by Carth View Post
erm . . forgot to mention that even if I do find something interesting to watch, it usually clashes with 'her indoors' wanting to watch her favourite soaps, celebrity quizzes, cookery shows (lord knows why 'cos she can't cook), glitzy tarted up talent shows, and any other tat that is disguised as entertainment

Youtube gets some hammer from me . . no adverts either
But you can hammer KODI just as much as YouTube, let "er indoors" watch what she wants.
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Old 18-02-2019, 18:17   #202
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Re: Funding of the BBC

He's already been told this, but carries on regardless.
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Old 18-02-2019, 18:23   #203
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Re: Funding of the BBC

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Originally Posted by RichardCoulter View Post
He's already been told this, but carries on regardless.
He carries on with his original forecast which I agree with. That's another thread though.
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Old 18-02-2019, 18:57   #204
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Re: Funding of the BBC

Some years ago product placement was allowed on TV,why can't the BBC take advantage of this and partly fund themselves with that revenue? It's not as if you don't already see products being advertised on many of their programs already,is it?,
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Old 19-02-2019, 17:54   #205
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Re: Funding of the BBC

Quote:
Originally Posted by Hugh View Post

https://www.theguardian.com/business...tv-advertising

Quote:

ITV’s profits fell sharply last year as the Broadchurch to Love Island broadcaster reported the steepest fall in TV advertising in almost a decade.

ITV’s pretax profits fell more than 10% to £500m last year as TV advertising revenue, which accounts for about half of its revenues, fell 5% to £1.6bn. In 2009, ITV’s TV ad revenues fell 9.4% amid the advertising recession.

http://www.morningstar.co.uk/uk/news...ne-months.aspx

Quote:

LONDON (Alliance News) - ITV PLC on Wednesday said its revenue grew in the first nine months of 2018, though it expects revenue from advertising to fall in the final quarter due to an uncertain economic environment.

https://www.hl.co.uk/shares/shares-s...10p/share-news

Quote:

(Sharecast News) - A further study has warned that the decline of traditional TV viewing could accelerate to the point where UK broadcasters lose most of their advertising revenues.


According to a new study from Ebiquity, the viewing trend away from traditional TV towards online platforms such as Netflix and Amazon Prime that has already seen by the 16 to 34 age group, will spread out to other demographics.

This could result in advertisers choosing not to spend their money on TV campaigns as they will no longer be as cost-effective. Broadcasters, such as ITV and Channel 4, need the campaigns to stay afloat and the study revealed that they face a "tipping point" in the next five years.

By 2022, Ebiquity foresaw a worst-case scenario where there will be 45% fewer ads viewed by 16-34 year-olds, a 30% fall among the 'housewives and kids' demographic group and a 15% decline among adults in the prime ABC1 demographic.

This tipping point could be avoided, the report said, as broadcasters could still evolve with the new trends and create counter-strategies.
Well, I agree with most of that. But there is no shortage of advertisers. The issue really is the reduction of audience share of our conventional channels as OTT viewing takes over, which is what I've been saying all along. When the level is reached that channels cannot make sufficient income out of them, the linear channels will collapse in favour of VOD alternatives. Many of those will probably have subscription free (or reduced) advertisement-ridden alternatives. That's where the advertisers' money will be channelled and it will be better spent there.

As for whether the conventional channels will come up with new strategies to stay alive, personally I doubt that.
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