VOD : Netflix/Streaming Services

[denphone]

Originally Posted by Chad

Definitely not. Looks like this is going to be a big loss maker for BBC and ITV.

https://www.bbc.co.uk/news/business-47389420

"ITV has said it will spend £25m on BritBox this year and £40m in 2020. The BBC has not given any comparable figures"

They're not going to break even based on the subscription numbers reported in the Mail. ITV won't ride this donkey for long. I give Britbox 24 months maximum

l think it will last less then that as l remember l and others made a prediction a fair while back and were laughed out of town and l know my predictions personally are nearly as bad as our most revered poster on here but he is strictly premier league when it comes to predictions.

[General Maximus]

Originally Posted by Chad

Britbox struggling to retain subscribers[/url]

and that proves the point I have been making all along, you can look at this as a trial for expanded demand of the service if the license fee is abolished as I am hoping it will be within the next few years and this shows that nobody is interested in paying for substandard tv. Make the BBC stand on their own two feet like everyone else has to and they will no longer be able to hide behind "we do the best we can because we are advert free". You'll see a massive shift as they try to produce tv series which people actually want to watch and match the quality of their rivals. This service is charging more than Disney+ is and does it match up to Lucasfilm, Disney, Pixar, Marvel and National Geographic? NO! The said thing is that now they have got a clear picture that nobody is interested in paying when given the option, you are going to see a massive effort on their part now to do everything they can to keep the license fee going.

Originally Posted by Chad

Britbox struggling to retain subscribers

https://www.google.com/amp/s/www.dai...ree-trial.html

I can’t say I’m very surprised - they’re trying to be an online video library, about 10 years after Netflix first realised that the model was unsustainable and that in the long run only new, exclusive content would justify the subscription. BBC and ITV are broadcast free to air into our homes. Everything they have made that I’ve wanted to see, for the most part I’ve already seen. That which I haven’t, I’m not sufficiently bothered about to pay for. Even the BBC stuff that is on Netflix, I hardly bother with. There’s plenty of new content there.

[pip08456]

Originally Posted by Chris

I can’t say I’m very surprised - they’re trying to be an online video library, about 10 years after Netflix first realised that the model was unsustainable and that in the long run only new, exclusive content would justify the subscription. BBC and ITV are broadcast free to air into our homes. Everything they have made that I’ve wanted to see, for the most part I’ve already seen. That which I haven’t, I’m not sufficiently bothered about to pay for. Even the BBC stuff that is on Netflix, I hardly bother with. There’s plenty of new content there.

As the price point is similar to the streamers coming on line who are offering new content along with their libraries of films and boxed sets it's a no brainer why Brit Box is struggling to retain subscribers after the free trial. What are they offering to keep subscribers?

This is what OB has been going on about for the past few years. BBC and ITV have to make their mind up. Stay FTA or go online and stream. No halfway house of doing both.

To be fair, OB has been predicting the end of linear broadcast TV, with all the monotony of the bloke in sandwich boards outside the market, not the dangers of trying to have a foot in both camps.

It’s absolutely true though, you can’t expect people to pay the same for a library of things they’ve already seen for free as they pay for a library of new content. The only way Britbox can work is if it gets as much new content as Netflix gets. It can’t do that unless ITV decides to bankroll it - under its current charter its unlikely that the BBC would be allowed to do this even via BBC Worldwide, its commercial operation.

[OLD BOY]

Originally Posted by Chris

To be fair, OB has been predicting the end of linear broadcast TV, with all the monotony of the bloke in sandwich boards outside the market, not the dangers of trying to have a foot in both camps.

It’s absolutely true though, you can’t expect people to pay the same for a library of things they’ve already seen for free as they pay for a library of new content. The only way Britbox can work is if it gets as much new content as Netflix gets. It can’t do that unless ITV decides to bankroll it - under its current charter its unlikely that the BBC would be allowed to do this even via BBC Worldwide, its commercial operation.

Actually, I have. We are at the beginning of a transitional period, and as long as the linear channels remain, this will reduce the incentive of people to shift over to OTT.

Incidentally, the reason I don my sandwich boards is to respond to the ridiculous and persistent protestations, without supporting links, that the linear channels will carry on forever. This is patently not true and I make no apology for setting the record straight on this.

On your second paragraph, we agree.

https://www.nytimes.com/2018/05/13/b...vertising.html

[Mad Max]

Originally Posted by OLD BOY

Actually, I have. We are at the beginning of a transitional period, and as long as the linear channels remain, this will reduce the incentive of people to shift over to OTT.

Incidentally, the reason I don my sandwich boards is to respond to the ridiculous and persistent protestations, without supporting links, that the linear channels will carry on forever. This is patently not true and I make no apology for setting the record straight on this.

On your second paragraph, we agree.

https://www.nytimes.com/2018/05/13/b...vertising.html

Bang on, OB....

Setting the record straight ... roffle.

There is no record. There are predictions, generally made by those with an interest in seeing it happen.

But we digress.

[ScottishSteve]

ITV have a history of failed ventures which have only been half baked and ultimately failed.

ITV Digital (ONdigital)
ITV Sports Channel
ITV News Channel

To name but a few

Britbox was started too early with a smaller catalogue of content and limited device availability with no proper testing before releasing apps FireTV is/was full of bugs and sign in issues.

First impressions and all that.

For the same price Disney+ will wipe the board with content as well as superior picture and sound quality from launch.

As previous folk have said it’s original content that drives people to the streamers not recycled rubbish from years ago.

[Legendkiller2k]

Originally Posted by ScottishSteve

ITV have a history of failed ventures which have only been half baked and ultimately failed.

ITV Digital (ONdigital)
ITV Sports Channel
ITV News Channel

To name but a few

Britbox was started too early with a smaller catalogue of content and limited device availability with no proper testing before releasing apps FireTV is/was full of bugs and sign in issues.

First impressions and all that.

For the same price Disney+ will wipe the board with content as well as superior picture and sound quality from launch.

As previous folk have said it’s original content that drives people to the streamers not recycled rubbish from years ago.

Deluded and ignorant thinking Disney will wipe the board with content on Disney+ no they will not Disney+ is aimed at family viewing that's it, Disney+ will not even have half the ammount of content Netflix has.
Also Disney+ had a lot of issues when it launched in the USA.
You're in for a very big disappointment when Disney+ launches in uk.
As for Britbox it have fail written all over it from day one everyone and his cat could see that.
For the record i've been beta testing Disney+ and it aint all that.

[ScottishSteve]

Originally Posted by Legendkiller2k

Deluded and ignorant thinking Disney will wipe the board with content on Disney+ no they will not Disney+ is aimed at family viewing that's it, Disney+ will not even have half the ammount of content Netflix has.
Also Disney+ had a lot of issues when it launched in the USA.
You're in for a very big disappointment when Disney+ launches in uk.
As for Britbox it have fail written all over it from day one everyone and his cat could see that.
For the record i've been beta testing Disney+ and it aint all that.

I don’t know how you can say it’s ignorant and deluded when you agree that Britbox will fail, I was comparing the advance marketing etc.

I probably won’t subscribe to Disney+ personally as it’s not for me but the difference is they are throwing everything at it with exclusives from the offset. I’m glad to hear they are testing, we never heard much about Britbox beta testing and their apps certainly weren’t tested for long.

I’m quite sure Disney+ in its testing format won’t have many if any of their upcoming exclusives on board yet.

Britbox is full of stuff that has been recycled for years and is available elsewhere on the likes of Netflix and Prime who have a vast array of exclusives or even on ad supported platforms for free.

[cheekyangus]

They did say there would eventually be shows commissioned exclusively for BritBox. It's risky launching the UK version without a few ready though, because once the perception of the service is that it's only old shows, it will be difficult to shift no matter how much you market it otherwise. Though Netflix managed it, despite still being full of old stuff.

[Legendkiller2k]

Originally Posted by ScottishSteve

I don’t know how you can say it’s ignorant and deluded when you agree that Britbox will fail, I was comparing the advance marketing etc.

I probably won’t subscribe to Disney+ personally as it’s not for me but the difference is they are throwing everything at it with exclusives from the offset. I’m glad to hear they are testing, we never heard much about Britbox beta testing and their apps certainly weren’t tested for long.

I’m quite sure Disney+ in its testing format won’t have many if any of their upcoming exclusives on board yet.

Britbox is full of stuff that has been recycled for years and is available elsewhere on the likes of Netflix and Prime who have a vast array of exclusives or even on ad supported platforms for free.

Maybe i mis-understood your post if so i apologise, it came across as you was saying Disney+ will wipe the floor with everyone.
I would recommend taking up he trial just for the mandarian though but imo that is all that was worth watching on Disney+
It will be very interesting in a years time though when SKYs deal expires with Disney.

[ScottishSteve]

Originally Posted by Legendkiller2k

Maybe i mis-understood your post if so i apologise, it came across as you was saying Disney+ will wipe the floor with everyone.
I would recommend taking up he trial just for the mandarian though but imo that is all that was worth watching on Disney+
It will be very interesting in a years time though when SKYs deal expires with Disney.

Absolutely they are going in full pelt and with the might of Disney they have one hell of an advertising budget.

Britbox on the other hand is like opening a pub doing nothing except opening the door and hope some punters come in.

They might stay for one or two but probably move on to the next one if there is nothing much happening.

[Chad]

Originally Posted by ScottishSteve

ITV have a history of failed ventures which have only been half baked and ultimately failed.

ITV Digital (ONdigital)
ITV Sports Channel
ITV News Channel

To name but a few

Britbox was started too early with a smaller catalogue of content and limited device availability with no proper testing before releasing apps FireTV is/was full of bugs and sign in issues.

First impressions and all that.

For the same price Disney+ will wipe the board with content as well as superior picture and sound quality from launch.

As previous folk have said it’s original content that drives people to the streamers not recycled rubbish from years ago.

Add ITV Encore and ITV Box Office to the list. ITV always seem to jump on the bandwagon late, waste their money for a couple of years then lose interest.