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Linear is old tech - on demand is the future
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Old 27-02-2019, 21:16   #631
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Re: Linear is old tech - on demand is the future

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Originally Posted by Raider999 View Post
I would be happy to sign a 12 month contract for sky sports only if I could, unfortunately they are allowed to make you pay for a load of rubbish channels I never watch - most of which are on freeview anyway.
From time to time Now TV do offers on Sky Sports for 9/12 months that average £20 a month. Usually around the F1 season start and Christmas.
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Old 27-02-2019, 21:20   #632
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Re: Linear is old tech - on demand is the future

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Originally Posted by jfman View Post
From time to time Now TV do offers on Sky Sports for 9/12 months that average £20 a month. Usually around the F1 season start and Christmas.
Now TV is not an option for me as I believe you cannot record - almost all of the sport I watch is time-shifted due to work and other commitments and rpdislike of ads.
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Old 27-02-2019, 23:06   #633
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Re: Linear is old tech - on demand is the future

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Originally Posted by Raider999 View Post
I would be happy to sign a 12 month contract for sky sports only if I could, unfortunately they are allowed to make you pay for a load of rubbish channels I never watch - most of which are on freeview anyway.
Precisely, Raider.
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Old 28-02-2019, 05:27   #634
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Re: Linear is old tech - on demand is the future

Precisely a product currently on the market, old boy.
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Old 28-02-2019, 07:05   #635
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Re: Linear is old tech - on demand is the future

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Originally Posted by jfman View Post
Precisely a product currently on the market, old boy.
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.

Lower the price, get more customers, make more money.
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Old 28-02-2019, 07:14   #636
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Re: Linear is old tech - on demand is the future

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Originally Posted by OLD BOY View Post
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.

Lower the price, get more customers, make more money.
Sky has a team of pricing analysts who calculate the prices that maximise profit.
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Old 28-02-2019, 08:08   #637
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Re: Linear is old tech - on demand is the future

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Originally Posted by 1andrew1 View Post
Sky has a team of pricing analysts who calculate the prices that maximise profit.
Strange how OB very much espouses free market economics and yet criticises Sky for making a reasonable profit and for setting their prices too high.
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Old 28-02-2019, 08:46   #638
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Re: Linear is old tech - on demand is the future

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Sky has a team of pricing analysts who calculate the prices that maximise profit.
Another way of saying the maximum they can get away with.
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Old 28-02-2019, 08:50   #639
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Re: Linear is old tech - on demand is the future

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Another way of saying the maximum they can get away with.
Just like any other company then.
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Old 28-02-2019, 08:55   #640
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Re: Linear is old tech - on demand is the future

As long as the sport fanatics pay these extortionate prices, so they will continue.
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Old 28-02-2019, 09:49   #641
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Re: Linear is old tech - on demand is the future

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Originally Posted by OLD BOY View Post
At a whopping price, though. Sky have priced a lot of people who want to see football out of the game.

Lower the price, get more customers, make more money.
Only if those customers are actually there. As has been pointed out Sky routinely charge £20 a month on Now TV for sports only, and heavily discount their premium product from time to time to attract new customers and retain existing customers on an ad hoc basis.

At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else?

Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product?
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Old 28-02-2019, 10:17   #642
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Re: Linear is old tech - on demand is the future

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Originally Posted by denphone View Post
Strange how OB very much espouses free market economics and yet criticises Sky for making a reasonable profit and for setting their prices too high.
Not at all. I am simply saying that there are different approaches to pricing.

---------- Post added at 10:05 ---------- Previous post was at 10:05 ----------

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Originally Posted by pip08456 View Post
Another way of saying the maximum they can get away with.
Got it in one, pip. Sky has form.

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Originally Posted by denphone View Post
Just like any other company then.
True, but that's where competition comes in and sooner or later, competition will bring those prices down.

---------- Post added at 10:17 ---------- Previous post was at 10:07 ----------

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Originally Posted by jfman View Post
Only if those customers are actually there. As has been pointed out Sky routinely charge £20 a month on Now TV for sports only, and heavily discount their premium product from time to time to attract new customers and retain existing customers on an ad hoc basis.

At £15 a month a service selling only Premiership football would need 8.3 million subscribers per month just to cover the costs of the rights. This ignores production costs, marketing costs and taxes. Are there enough people out there willing to pay this just for Premiership football and nothing else?

Does a £15 price point really introduce it to a significantly bigger market than £20 for an all round sports product?
That is a very inflexible approach. There are opportunities to provide 'skinny' bundles of selected matches over the year at a reduced price which would attract more customers, enable other TV channels to purchase non-exclusive rights to a limited number of selected games, etc. It is not just a stark case of 15 quid a month for 8.3 million subscribers. You haven't even added income from advertisements into that figure.

As far as Amazon is concerned, because Prime is linked to their retail operation, it is quite possible that they may be happy to simply break even if it brought in more customers for their central business.
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Old 28-02-2019, 10:27   #643
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Re: Linear is old tech - on demand is the future

Old Boy the subject of the thread discusses linear advertising funded television being unsustainable yet here you are desperate to get it added on.

Yes, I left it out, but equally I left out VAT which would account for one sixth of the revenue.

There is no “skinnier” bundle than the Now TV Sports pass. That’s the benchmark of a price point and how any sustainable platform benefits consumers in a streaming future has to be held against the existing product in the market.
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Old 28-02-2019, 15:44   #644
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Re: Linear is old tech - on demand is the future

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All the more reason to get rid of the TV license.
You'd hope so but I'm sure the BBC will be fine with simply charging people twice instead
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Old 28-02-2019, 17:56   #645
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Re: Linear is old tech - on demand is the future

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Originally Posted by OLD BOY View Post
Not at all. I am simply saying that there are different approaches to pricing.

---------- Post added at 10:05 ---------- Previous post was at 10:05 ----------



Got it in one, pip. Sky has form.

---------- Post added at 10:07 ---------- Previous post was at 10:05 ----------



True, but that's where competition comes in and sooner or later, competition will bring those prices down.

---------- Post added at 10:17 ---------- Previous post was at 10:07 ----------



That is a very inflexible approach. There are opportunities to provide 'skinny' bundles of selected matches over the year at a reduced price which would attract more customers, enable other TV channels to purchase non-exclusive rights to a limited number of selected games, etc. It is not just a stark case of 15 quid a month for 8.3 million subscribers. You haven't even added income from advertisements into that figure.

As far as Amazon is concerned, because Prime is linked to their retail operation, it is quite possible that they may be happy to simply break even if it brought in more customers for their central business.
Many years ago sky had a 'Prem Plus' package - £50pa as I recall, which gave an additional game each round.

There was talk of a season ticket that gave you all of your selected teams matches - this never materialised, not sure why.

I think the £15pm for 8.3 million subs gives an indication what any streamer is up against - yes it doesn't include advertising income but also doesn't include production & broadcasting costs or any profit.

---------- Post added at 17:56 ---------- Previous post was at 17:55 ----------

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You'd hope so but I'm sure the BBC will be fine with simply charging people twice instead
I am sure they will, unless they are forced to do otherwise.
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