you don't need an actual business to have VMB i just put N/A as my business name and if i have to ring up i just tell them im not actually a business so my business name is N/A.
The router they use is a hitron based router that is pretty much identical to the SH3 hardware wise, If the hubs router functions don't suit you just stick it on modem mode and use your own router as you would on the residential,
I have not had any complaints with them service wise other than their online billing portal being a bit pans compared to the residential services
I had a direct debit fail recently an error on my part not theirs and the only way i could pay the bill was to ring them directly and do an over the phone card payment as once the direct debit failed they instantly stopped it instead of trying again a few days later like normally happens with direct debits
speeds always top notch 24/7