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Old 07-08-2020, 20:04   #5026
Damien
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Re: Coronavirus

Quote:
Originally Posted by Pierre View Post
It references ABC1 households and C2DE households but does not explain what they are.

So please describe what these are so I can make an assessment.
ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)
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Old 07-08-2020, 20:25   #5027
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Re: Coronavirus

Quote:
Originally Posted by Damien View Post
ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)

Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

---------- Post added at 20:25 ---------- Previous post was at 20:20 ----------

Quote:
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aaah but I've been taking online lessons in the fine art of Glaswegian oaths



I could help you with that, born and bred in the great city of Glasgow....
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Old 08-08-2020, 00:12   #5028
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Re: Coronavirus

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Originally Posted by Mad Max View Post
Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.
The system was developed in the middle of the 20th century by news and magazine publishers to aid their sales and marketing efforts. It has proven so useful it is now used as the standard approach to market research for just about any product or service.

You might think itís bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.
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Old 08-08-2020, 00:23   #5029
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Re: Coronavirus

Quote:
Originally Posted by Mad Max View Post
Yeah brilliant, lets put people in little boxes depending on where they work and what their job is, absolute bollox imo.

---------- Post added at 20:25 ---------- Previous post was at 20:20 ----------



I could help you with that, born and bred in the great city of Glasgow....
Moi aussi - Sunny Govan...
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Old 08-08-2020, 03:03   #5030
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Re: Coronavirus

Quote:
Originally Posted by Chris View Post
You might think itís bollards, but the fact that it is applied commercially by businesses that choose to pay for its use as an aid to selling their products suggests otherwise.
Indeed, it actually works quite well.
In the 1990s I worked for a division of Experian that sold a marketing (targeting) product that (partly) used that information.
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Old 08-08-2020, 07:16   #5031
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Re: Coronavirus

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Moi aussi - Sunny Govan...
Alll is explained now.
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Old 08-08-2020, 16:30   #5032
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Re: Coronavirus

Quote:
Originally Posted by Damien View Post
ABC1 =
Upper Middle Class (A) (Senior Managers e.t.c, Doctors, Lawyers)
Middle Class (B) (Teachers, Developers, Managers)
Lower Middle Class (C1) (Entry versions of the above and/or people who work in offices)

C2DE =
Skilled Working Class (C2) (Plumbers e.t.c)
Working Class (D) (works in a factory, retail, whatever)
Working Class (E) (unemployed)
IMO I donít think there is much of a difference between B and C2, and many cases C2 will earn more than B.

I suppose itís useful for marketing but as with all things the top and bottom are stark, with a whole cocktail of nuance in between.
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Old 08-08-2020, 19:19   #5033
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Re: Coronavirus

Topic?
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Old 08-08-2020, 19:41   #5034
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Re: Coronavirus

Quote:
Originally Posted by Maggy View Post
Topic?
Hazelnut in every bite?
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Old 08-08-2020, 20:35   #5035
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Re: Coronavirus

I love hazelnuts!
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Old 08-08-2020, 21:29   #5036
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Re: Coronavirus

I love Cadbury's Wholenut

Time for this to get back on track.
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