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Liberty Global in talks to merge Virgin Media with O2
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Old 19-05-2020, 11:16   #61
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by spiderplant View Post
That wouldn't comply with Virgin Group branding rules. All the companies are "Virgin <something>".
virgin02media then
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Old 19-05-2020, 11:21   #62
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Re: Liberty Global in talks to merge Virgin Media with O2

VOMITT - Virgin, O2, Mobile, Internet, TV, Telephone
VO2, (most people don't say Virgin Media, they say Virgin)
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Old 19-05-2020, 11:40   #63
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by Pierre View Post
Well if you can remember far back enough when BT launched O2 the full name was:

mmO2

So they could bring it back to VMO2.

But no, they will keep both brands. This is a Joint Venture not a merger. They still have to keep a certain independence as if it doesn't work out they can separate.
I like the VMO2 idea as the holding company's name.

It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.

---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------

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Originally Posted by offmore15 View Post
virgin02media then
Is "Media" a relevant term for what is now a telecoms company?
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Old 19-05-2020, 13:26   #64
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by 1andrew1 View Post

It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.

---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------


Is "Media" a relevant term for what is now a telecoms company?
https://www.nationalconnectivitychampion.co.uk/
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Old 19-05-2020, 14:24   #65
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Re: Liberty Global in talks to merge Virgin Media with O2

"national connectivity champion" just trips off the tongue, doesn’t it?
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Old 19-05-2020, 14:33   #66
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Re: Liberty Global in talks to merge Virgin Media with O2

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"national connectivity champion" just trips off the tongue, doesn’t it?
International cash cow champion would be a more honest description.
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Old 19-05-2020, 22:16   #67
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Re: Liberty Global in talks to merge Virgin Media with O2

Champion of poor customer service and free coffees.
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Old 28-05-2020, 17:02   #68
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Re: Liberty Global in talks to merge Virgin Media with O2

https://www.ispreview.co.uk/index.ph...uk-merger.html

Ironically, the EU has overruled its decision to block the O2/Three merger from a few years ago. Too late now though, just thought it was an interesting development.
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Old 28-05-2020, 17:19   #69
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by Kushan View Post
https://www.ispreview.co.uk/index.ph...uk-merger.html

Ironically, the EU has overruled its decision to block the O2/Three merger from a few years ago. Too late now though, just thought it was an interesting development.
I wonder if Three and Telefonica can seek compensation?
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Old 28-05-2020, 18:11   #70
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Re: Liberty Global in talks to merge Virgin Media with O2

4 years on..........reason enough to be free of the ECoJ
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Old 28-05-2020, 18:20   #71
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by 1andrew1 View Post
I would imagine that post-merger, the O2 shops will market Virgin Media's services as well, in the way that the EE shops now market BT services - well, once they reopen, that is!
I agree with that and probably indicates the likelihood that the Virgin brand will get ditched.
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Old 28-05-2020, 20:20   #72
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by Horizon View Post
indicates the likelihood that the Virgin brand will get ditched.
Not likely....at all.

Both brands will continue. This is a JV, not a merger. A subtle but important difference. Both brand identities will continue until one party decides, and stumps up the cash, to buy the other one out.
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Old 28-05-2020, 20:44   #73
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Re: Liberty Global in talks to merge Virgin Media with O2

I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.

Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?

Perhaps there may even be a new brand altogether.
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Old 28-05-2020, 21:51   #74
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Re: Liberty Global in talks to merge Virgin Media with O2

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Originally Posted by Horizon View Post
I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.

Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?

Perhaps there may even be a new brand altogether.
Well, I’m going on previous examples. Vodafone/ Ziggo was LG’s first foray into this kind of thing, two strong brands, that they decided to keep.

Virgin is still an iconic sought after brand, and although we have to grease Ricardos palm, I don’t see them ditching it............................unless of course, ditching Richards money is one of the synergy savings identified? Who knows?
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Old 29-05-2020, 12:38   #75
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Re: Liberty Global in talks to merge Virgin Media with O2

Branson's brand was popular, but after recent events I'm not so sure now.

He's not been in the public eye much these recent years and he is getting elderly. But we we did see him a lot the other week, when he was seeking taxpayers cash to bail out his airline, even though he is a billionaire and a tax exile to boot.

I think that one move has done enormous damage to the brand and the JV may (or may not) wish to distance itself from all things related to Branson.
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