Premier League Football

[Mal]

Originally Posted by ian@huth

Sky and Setanta have done a deal whereby Sky subscribers won't have to fork out any more cash to watch the games that Setanta have the rights to. http://www.rte.ie/business/2006/0509/setanta.html http://www.football365.com/news/story_184931.shtml

At the moment, it appears to be just pubs and clubs, hopefully this will change.

Originally Posted by football365

The two successful bidders in the Premiership television rights auction joined forces on Tuesday to ensure all matches can be shown in pubs and clubs.

As well as ensuring Sky's commercial customers receive matches won by Setanta without the need for a separate subscription, the pair are looking at making the Irish firm's coverage available to residential users on the Sky platform.

Also it mentions BskyB subscription. Does this mean just people who have Sky or will it include subscription to skysports via ntl?

[ian@huth]

Originally Posted by Mal

Also it mentions BskyB subscription. Does this mean just people who have Sky or will it include subscription to skysports via ntl?

That's what I was wondering. I assume that any deal between the two involves some reward to Setanta for allowing Sky to show their matches. Sky would be looking for some advantage to themselves for whatever this costs. Perhaps they will only make the Setanta matches available via the red button in order to exclude cable customers and increase their chances of gaining new customers. With the high subscription charges for Setanta it makes you wonder why they would allow Sky customers free access to their matches instead of excluding them and hopefully winning new customers.