VOD Linear is old tech - on demand is the future - Page 20

OLD BOY · 11-07-2018, 11:26

Quote:

Originally Posted by denphone

In your opinion l gather..

How would you interpret this decline, then, Den? Advertisers relying primarily on TV viewership must be looking at this trend nervously and working out how to advertise effectively in the future with falling audience figures on the traditional TV channels.

denphone · 11-07-2018, 11:51

Quote:

Originally Posted by OLD BOY

How would you interpret this decline, then, Den? Advertisers relying primarily on TV viewership must be looking at this trend nervously and working out how to advertise effectively in the future with falling audience figures on the traditional TV channels.

Strange how all the big events are on traditional TV channels and those audiences are going through the roof as streaming/on-demand as useful as it is as a add on can only ever dream about that audience reach.

OLD BOY · 11-07-2018, 12:18

Quote:

Originally Posted by denphone

Strange how all the big events are on traditional TV channels and those audiences are going through the roof as streaming/on-demand as useful as it is as a add on can only ever dream about that audience reach.

It's not strange at all, Den, that is the way it's always been done in the past and it is still how the majority of the country gets its viewing.

Once again, your arguments relate to the now rather than the future, and this thread is about the future. The changing trend is there for all with their eyes open to see.

Streaming live events is tricky in these early days, with blocking, stuttering and latency issues, but streaming will become much more attractive when these problems are resolved, and of course once high speed broadband becomes generally available throughout the country.

denphone · 11-07-2018, 12:23

Quote:

Originally Posted by OLD BOY

It's not strange at all, Den, that is the way it's always been done in the past and it is still how the majority of the country gets its viewing.

Once again, your arguments relate to the now rather than the future, and this thread is about the future. The changing trend is there for all with their eyes open to see.

Streaming live events is tricky in these early days, with blocking, stuttering and latency issues, but streaming will become much more attractive when these problems are resolved, and of course once high speed broadband becomes generally available throughout the country.

Sorry my mistake as l should have said now and the future.

---------- Post added at 12:23 ---------- Previous post was at 12:21 ----------

Quote:

Originally Posted by OLD BOY

It's not strange at all, Den, that is the way it's always been done in the past and it is still how the majority of the country gets its viewing.

Once again, your arguments relate to the now rather than the future, and this thread is about the future. The changing trend is there for all with their eyes open to see.

Streaming live events is tricky in these early days, with blocking, stuttering and latency issues, but streaming will become much more attractive when these problems are resolved, and of course once high speed broadband becomes generally available throughout the country.

Well we have a long way to go OB as we are 35th in the world currently in the broadband speed table which is down 4 places.

OLD BOY · 11-07-2018, 12:24

Quote:

Originally Posted by denphone

Sorry my mistake as l should have said now and the future.

You said that the big events are on traditional TV channels, and that is correct, but it doesn't reflect what will change in the future. That was my point.

Mad Max · 11-07-2018, 14:04

Quote:

Originally Posted by denphone

Strange how all the big events are on traditional TV channels and those audiences are going through the roof as streaming/on-demand as useful as it is as a add on can only ever dream about that audience reach.

That's just not the case, Den, for example, the Champions League final wasn't on traditional TV, and I'd say that's a pretty big event, same with the big golfing events, these are all on Sky now.

denphone · 11-07-2018, 14:05

Quote:

Originally Posted by Mad Max

That's just not the case, Den, for example, the Champions League final wasn't on traditional TV, and I'd say that's a pretty big event, same with the big golfing events, these are all on Sky now.

Indeed but these events are still on TV channels at the end of the day and that will not change MM.

Mad Max · 11-07-2018, 14:10

Quote:

Originally Posted by denphone

Indeed but these events are still on TV channels at the end of the day and that will not change MM.

I wouldn't say that it will not change, Den, there's been a lot of talk about Wimbledon going to Sky recently, if that happens then that's another big event lost to the traditional channels, and what will that leave in terms of big sporting events on traditional TV, the world cup?

OLD BOY · 11-07-2018, 18:42

Quote:

Originally Posted by Mad Max

I wouldn't say that it will not change, Den, there's been a lot of talk about Wimbledon going to Sky recently, if that happens then that's another big event lost to the traditional channels, and what will that leave in terms of big sporting events on traditional TV, the world cup?

It's no good, Max. Den will never accept any change until it happens.

It's just how it is.

Raider999 · 12-07-2018, 21:43

OB - if streaming is the future and linear channels will be dying , how come BT Sports UHD is to become a linear channel

denphone · 13-07-2018, 05:25

Quote:

Originally Posted by OLD BOY

It's no good, Max. Den will never accept any change until it happens.

It's just how it is.

l prefer to see real life reality OB rather then hope the fairies deliver something under the pillow by the morning.

InsaneNutter · 13-07-2018, 12:28

I'm surprised with the masses of content the BBC have they don't just put it all on the iPlayer and leave it on there. Rather than select bits of content been on there for a couple of weeks to a few months.

The iPlayer could be a great service all the content in the BBC archives.

Raider999 · 13-07-2018, 13:22

Quote:

Originally Posted by InsaneNutter

I'm surprised with the masses of content the BBC have they don't just put it all on the iPlayer and leave it on there. Rather than select bits of content been on there for a couple of weeks to a few months.

The iPlayer could be a great service all the content in the BBC archives.

Totally agree!

OLD BOY · 13-07-2018, 13:35

Quote:

Originally Posted by InsaneNutter

I'm surprised with the masses of content the BBC have they don't just put it all on the iPlayer and leave it on there. Rather than select bits of content been on there for a couple of weeks to a few months.

The iPlayer could be a great service all the content in the BBC archives.

Yes, I agree - I think their material should sit there for a couple of years before being offered exclusively to Netflix, Amazon and other channels. That would then provide a better choice for viewers at any one time.

The i-Player should be viewed as much more than a catch-up service, for the benefit of licence payers.

muppetman11 · 13-07-2018, 15:57

The BBC don't own all the rights to their shows.