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[jfman]

Originally Posted by 1andrew1

I imagine Sky and WBD will be happy with those outcomes. WBD keeps its foot in the door with its beloved 12.30 Saturday package whilst Sky has the clear lion's share.

And the streamers? If they were serious, we would be discussing their right packages now.

A paltry 4% rise since the last auction that actually took place. In real terms (inflation adjusted) the value is decreasing, and by the end of this period that will have been the case for a decade - for more live games than ever before!

[denphone]

Originally Posted by 1andrew1

I imagine Sky and WBD will be happy with those outcomes. WBD keeps its foot in the door with its beloved 12.30 Saturday package whilst Sky has the clear lion's share.

And the streamers? If they were serious, we would be discussing their right packages now.

Amazon last time with the rights were only interested in the bargain basement package.

This deal proves that.

[1andrew1]

Originally Posted by jfman

A paltry 4% rise since the last auction that actually took place. In real terms (inflation adjusted) the value is decreasing, and by the end of this period that will have been the case for a decade - for more live games than ever before!

Indeed.

I imagine this auction's rights carve-up is the best that fans could realistically hope for.

[jfman]

Originally Posted by denphone

Amazon last time with the rights were only interested in the bargain basement package.

This deal proves that.

It’s the DAZN bid I want to hear about

[1andrew1]

Originally Posted by denphone

Amazon last time with the rights were only interested in the bargain basement package.

This deal proves that.

Amazon were super lucky to have their deal extended! Not only did they pick up the bargain basement rights, they also had the term doubled with no inflation uplift either!

[SonicMaster]

The news we've all been waiting for...

Ideal World is returning to VM, and this time it's in HD!

https://twitter.com/IdealWorldTV/sta...mIYW0nAZA&s=19

[1andrew1]

Originally Posted by jfman

It’s the DAZN bid I want to hear about

It's in the same "to post" pile as Apple's!

[OLD BOY]

Originally Posted by jfman

It’s the DAZN bid I want to hear about

https://www.mirror.co.uk/sport/footb...mazon-31182351

Seems like they were only interested in the bargain basement package as well - and failed.

I thought Sky was resigned not to pull out all the stops to keep their Premiership rights. Seems like they were feeling flush after all.

[jfman]

The claimed £300m a year (£1.2bn over 4) should have almost certainly won a package if they were serious. Over 5 packages that’s £6bn, and we already know the top dollar games go for a lot more on average. The current deal has Sky paying approx £9m a game and TNT approx £5m.

Sky have (again) correctly gauged the market, having paid less per game (for better picks) in the 2019-22 auction than the rights they held 2016-19. The rollover auction allowed them to maintain this position for less on an inflation adjusted basis.

Streamers - including some of the biggest companies in the world - have declined two excellent opportunities to enter this market. Three if you believe the League could have held an auction during Covid as many other sports bodies did - everyone knows my view they chickened out and this auction demonstrates why.

The big question for the league is how do they actually stimulate competition in the market for rights since even essentially giving them away to Amazon for six years didn’t work.

Sky aren’t (as you claim) “feeling flush”. They’re the incumbent with an established, proven business model that by the end of this next period will have monetised the rights for just shy of forty years.

[1andrew1]

Originally Posted by OLD BOY

https://www.mirror.co.uk/sport/footb...mazon-31182351

Seems like they were only interested in the bargain basement package as well - and failed.

I thought Sky was resigned not to pull out all the stops to keep their Premiership rights. Seems like they were feeling flush after all.

We don't know yet and may never know if anyone apart from Sky and TNT put in a bid.

The small package of 20 matches was discontinued as it had only received a small bid in the last auction. It wasn't intended to be sold at the bargain basement price that Amazon ended snapping it up for!

---------- Post added at 20:24 ---------- Previous post was at 19:48 ----------

Originally Posted by jfman

A paltry 4% rise since the last auction that actually took place. In real terms (inflation adjusted) the value is decreasing, and by the end of this period that will have been the case for a decade - for more live games than ever before!

By my calculations - might be mistaken - a significant decrease in cost per live game.

2023 auction: 1068 matches in total spread across 4 years
Total rights sale £6.7bn including BBC's unchanged £282m
So £6m per match, equivalent to £4.6m in 2016 given inflation

Previous auction: 600 matches spread across 3 years
Total rights sale £5.1bn including BBC's £282m
So £8.5m per match

[Dave42]

Originally Posted by OLD BOY

https://www.mirror.co.uk/sport/footb...mazon-31182351

Seems like they were only interested in the bargain basement package as well - and failed.

I thought Sky was resigned not to pull out all the stops to keep their Premiership rights. Seems like they were feeling flush after all.

that is is there best selling point for sky sports OB man if they lost that they would lose a lot of customers and they know it too

[jfman]

Originally Posted by 1andrew1

By my calculations - might be mistaken - a significant decrease in cost per live game.

2023 auction: 1068 matches in total spread across 4 years
Total rights sale £6.7bn including BBC's unchanged £282m
So £6m per match, equivalent to £4.6m in 2016 given inflation

Previous auction: 600 matches spread across 3 years
Total rights sale £5.1bn including BBC's £282m
So £8.5m per match

There is a decrease in the average although it’s complex because the “additional” games are necessarily weaker than those “selected” in the old packages. Plus more games will clash in the simulcast 2pm Sunday slot after European midweeks so there’s an argument these pull the average down further. It’d be interesting to see values of the packages that could be deemed most like for like in the auctions.

---------- Post added at 20:33 ---------- Previous post was at 20:32 ----------

Originally Posted by Dave42

that is is there best selling point for sky sports OB man if they lost that they would lose a lot of customers and they know it too

Some hold the view it’s their entire business model and they would have plenty in reserve if there was a genuine threat out there.

[jfman]

I've had some more thoughts:

• It's probably a sobering reality for the League that their product has been overhyped by themselves, and by Sky, that the rights are now clearly falling in value in real terms.
• Sky continue to overpay the market value of the rights even though they are paying less for more in real terms. The value to Sky, as the incumbent, is far greater as Dave42 points out above.
• Despite designing a process whereby there could have (theoretically) been three winners of packages with 'week in, week out' matches throughout the season no bidders appeared.
• Or if they did, they bid in real terms less than the last auctions on a like for like basis and outside the 10% threshold at which the League would probably have moved to a second round of bids.

So where does the League go from here?

• Do they continue to try to design a product to get a 'streamer' on board despite them having passed up three opportunities to match the previous auction value in real terms?
• A longer window - 10 years - might guarantee a longer period in which to gain a return. However, that could guarantee a further decade of stagnating value if nobody appears and Sky once again win more for less.
• Knowing Sky are outbidding the rest of the market - substantially - and have done for decades is it in the interests of the League to continue to design packages that suit Sky?
• If Sky were to exit the market, the price would drop substantially, with nobody in place with a guaranteed funding model for future rights windows. In an increasingly competitive pay-tv market, the League's future funding is ever more intertwined with Sky's success in navigating it.

There were rumours of a streaming service lurking in the background of the proposed European Super League. Is that the only viable in to gain worldwide rights for a new product entirely?

[1andrew1]

The future for the Premier League seems to be a combined rights deal with the English Football League and the end of the 3pm blackout.

No idea of how this might look like in terms of packages and the Premier League seems to have given itself a few more years to work this out.

[jfman]

It could be very bad timing for the Premier League to join up. On an inflation adjusted basis the EFL rights are at or near their peak with the current value at the eye-watering levels ITV Digital put themselves under bankrolling (or not bankrolling).

The Premier League has year on year been falling in value since 2016 in real terms. There’s no evidence in this rights auction that we can’t expect more of the same in five years time. The EFL will be on solid ground to argue it’s the additional matches they bring to the table, from lower league clubs, that add value. The big boys are already on 30+ times a season - the market is saturated. I’ve seen it said on another forum, but not crunched the numbers myself, the new contract creates the theoretical possibility of a team having every game televised depending on the Europa League.