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The future of television
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Old Yesterday, 19:47   #571
1andrew1
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Re: The future of television

Quote:
Originally Posted by Chris View Post
Oddly enough I was thinking about doing you a favour and posting that last night. If the commercial PSBs lean too hard into that then it might just turn viewers off faster than the ad breaks can rake in more money.
It's a balancing game. The commercial PSBs obviously don't offer their linear channels advert-free but they can offer the same content advert-free for a monthly streaming fee.

So they may be keen as it could encourage subscriptions as well as generating more revenue.

Alternatively, the greater supply of advertising time may send rates and viewers down.

Last edited by 1andrew1; Yesterday at 19:51.
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