Home News Forum Articles
  Welcome back Join CF
You are here You are here: Home | Forum | Liberty Global in talks to merge Virgin Media with O2

You are currently viewing our boards as a guest which gives you limited access to view most of the discussions, articles and other free features. By joining our Virgin Media community you will have full access to all discussions, be able to view and post threads, communicate privately with other members (PM), respond to polls, upload your own images/photos, and access many other special features. Registration is fast, simple and absolutely free so please join our community today.


Welcome to Cable Forum
Go Back   Cable Forum > Virgin Media Services > Virgin Media News Discussion

Liberty Global in talks to merge Virgin Media with O2
Reply
 
Thread Tools
Old 19-05-2020, 12:16   #61
offmore15
cf.member
 
Join Date: Sep 2019
Posts: 8
offmore15 is on a distinguished roadoffmore15 is on a distinguished road
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by spiderplant View Post
That wouldn't comply with Virgin Group branding rules. All the companies are "Virgin <something>".
virgin02media then
offmore15 is offline   Reply With Quote
Advertisement
Old 19-05-2020, 12:21   #62
newapollo
cf.addict
 
newapollo's Avatar
 
Join Date: Dec 2008
Posts: 173
newapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant futurenewapollo has a brilliant future
Re: Liberty Global in talks to merge Virgin Media with O2

VOMITT - Virgin, O2, Mobile, Internet, TV, Telephone
VO2, (most people don't say Virgin Media, they say Virgin)
newapollo is offline   Reply With Quote
Old 19-05-2020, 12:40   #63
1andrew1
cf.mega poster
 
Join Date: Dec 2013
Posts: 14,187
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by Pierre View Post
Well if you can remember far back enough when BT launched O2 the full name was:

mmO2

So they could bring it back to VMO2.

But no, they will keep both brands. This is a Joint Venture not a merger. They still have to keep a certain independence as if it doesn't work out they can separate.
I like the VMO2 idea as the holding company's name.

It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.

---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------

Quote:
Originally Posted by offmore15 View Post
virgin02media then
Is "Media" a relevant term for what is now a telecoms company?
1andrew1 is offline   Reply With Quote
Old 19-05-2020, 14:26   #64
Pierre
The Dark Satanic Mills
 
Pierre's Avatar
 
Join Date: Dec 2003
Location: floating in the ether
Posts: 11,985
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by 1andrew1 View Post

It's three things
- It's structured as a takeover of Telefonica UK (which trades as O2) by Virgin Media as that ensures Virgin Media's valuable tax credits can still be used.
- It's an effective merger of Virgin Media Ltd and Telefionica UK Ltd as it's a combination of equals.
- The new entity will be 50-50 joint venture between Telefonica SA and Liberty Global plc.

---------- Post added at 11:40 ---------- Previous post was at 11:30 ----------


Is "Media" a relevant term for what is now a telecoms company?
https://www.nationalconnectivitychampion.co.uk/
__________________
The wheel's still turning but the hamsters dead.
Pierre is offline   Reply With Quote
Old 19-05-2020, 15:24   #65
Hugh
laeva recumbens anguis
Cable Forum Team
 
Hugh's Avatar
 
Join Date: Jun 2006
Age: 67
Services: Premiere Collection
Posts: 42,042
Hugh has a golden auraHugh has a golden aura
Hugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden auraHugh has a golden aura
Re: Liberty Global in talks to merge Virgin Media with O2

"national connectivity champion" just trips off the tongue, doesn’t it?
__________________
There is always light.
If only we’re brave enough to see it.
If only we’re brave enough to be it
.
If my post is in bold and this colour, it's a Moderator Request.
Hugh is online now   Reply With Quote
Old 19-05-2020, 15:33   #66
1andrew1
cf.mega poster
 
Join Date: Dec 2013
Posts: 14,187
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by Hugh View Post
"national connectivity champion" just trips off the tongue, doesn’t it?
International cash cow champion would be a more honest description.
1andrew1 is offline   Reply With Quote
Old 19-05-2020, 23:16   #67
Skie
a giant headend
 
Join Date: Jan 2011
Location: Liverpool
Posts: 1,166
Skie has reached the bronze age
Skie has reached the bronze ageSkie has reached the bronze ageSkie has reached the bronze ageSkie has reached the bronze ageSkie has reached the bronze ageSkie has reached the bronze ageSkie has reached the bronze age
Re: Liberty Global in talks to merge Virgin Media with O2

Champion of poor customer service and free coffees.
Skie is offline   Reply With Quote
Old 28-05-2020, 18:02   #68
Kushan
FORMER Virgin Media Staff
 
Join Date: Dec 2010
Location: Warrington
Posts: 4,737
Kushan has a bronzed appealKushan has a bronzed appeal
Kushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appealKushan has a bronzed appeal
Re: Liberty Global in talks to merge Virgin Media with O2

https://www.ispreview.co.uk/index.ph...uk-merger.html

Ironically, the EU has overruled its decision to block the O2/Three merger from a few years ago. Too late now though, just thought it was an interesting development.
Kushan is offline   Reply With Quote
Old 28-05-2020, 18:19   #69
1andrew1
cf.mega poster
 
Join Date: Dec 2013
Posts: 14,187
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze1andrew1 is cast in bronze
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by Kushan View Post
https://www.ispreview.co.uk/index.ph...uk-merger.html

Ironically, the EU has overruled its decision to block the O2/Three merger from a few years ago. Too late now though, just thought it was an interesting development.
I wonder if Three and Telefonica can seek compensation?
1andrew1 is offline   Reply With Quote
Old 28-05-2020, 19:11   #70
Pierre
The Dark Satanic Mills
 
Pierre's Avatar
 
Join Date: Dec 2003
Location: floating in the ether
Posts: 11,985
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Re: Liberty Global in talks to merge Virgin Media with O2

4 years on..........reason enough to be free of the ECoJ
__________________
The wheel's still turning but the hamsters dead.
Pierre is offline   Reply With Quote
Old 28-05-2020, 19:20   #71
Horizon
Media Watcher
 
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
Horizon has reached the bronze age
Horizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze age
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by 1andrew1 View Post
I would imagine that post-merger, the O2 shops will market Virgin Media's services as well, in the way that the EE shops now market BT services - well, once they reopen, that is!
I agree with that and probably indicates the likelihood that the Virgin brand will get ditched.
__________________
Forum Box
Horizon is offline   Reply With Quote
Old 28-05-2020, 21:20   #72
Pierre
The Dark Satanic Mills
 
Pierre's Avatar
 
Join Date: Dec 2003
Location: floating in the ether
Posts: 11,985
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by Horizon View Post
indicates the likelihood that the Virgin brand will get ditched.
Not likely....at all.

Both brands will continue. This is a JV, not a merger. A subtle but important difference. Both brand identities will continue until one party decides, and stumps up the cash, to buy the other one out.
__________________
The wheel's still turning but the hamsters dead.
Pierre is offline   Reply With Quote
Old 28-05-2020, 21:44   #73
Horizon
Media Watcher
 
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
Horizon has reached the bronze age
Horizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze age
Re: Liberty Global in talks to merge Virgin Media with O2

I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.

Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?

Perhaps there may even be a new brand altogether.
__________________
Forum Box

Last edited by Horizon; 28-05-2020 at 21:58.
Horizon is offline   Reply With Quote
Old 28-05-2020, 22:51   #74
Pierre
The Dark Satanic Mills
 
Pierre's Avatar
 
Join Date: Dec 2003
Location: floating in the ether
Posts: 11,985
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Pierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny starsPierre has a pair of shiny stars
Re: Liberty Global in talks to merge Virgin Media with O2

Quote:
Originally Posted by Horizon View Post
I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.

Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?

Perhaps there may even be a new brand altogether.
Well, I’m going on previous examples. Vodafone/ Ziggo was LG’s first foray into this kind of thing, two strong brands, that they decided to keep.

Virgin is still an iconic sought after brand, and although we have to grease Ricardos palm, I don’t see them ditching it............................unless of course, ditching Richards money is one of the synergy savings identified? Who knows?
__________________
The wheel's still turning but the hamsters dead.
Pierre is offline   Reply With Quote
Old 29-05-2020, 13:38   #75
Horizon
Media Watcher
 
Join Date: Feb 2006
Location: Essex
Services: Sky, Cable & Freeview
Posts: 2,408
Horizon has reached the bronze age
Horizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze ageHorizon has reached the bronze age
Re: Liberty Global in talks to merge Virgin Media with O2

Branson's brand was popular, but after recent events I'm not so sure now.

He's not been in the public eye much these recent years and he is getting elderly. But we we did see him a lot the other week, when he was seeking taxpayers cash to bail out his airline, even though he is a billionaire and a tax exile to boot.

I think that one move has done enormous damage to the brand and the JV may (or may not) wish to distance itself from all things related to Branson.
__________________
Forum Box
Horizon is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT +1. The time now is 22:22.


Server: osmium.zmnt.uk
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.