ntl to rebrand. - Page 4

Marge · 31-03-2004, 00:10

I know when they ran job adverts with "do you want to work at home" people were ringing saying yes, I'd like to work at home cos I have to look after my kids so can't go out work etc, so perhaps the rebranding might be a good thing

DrAwesome · 31-03-2004, 01:39

Quote:

Originally Posted by Debsy42

I know when they ran job adverts with "do you want to work at home" people were ringing saying yes, I'd like to work at home cos I have to look after my kids so can't go out work etc, so perhaps the rebranding might be a good thing

I wonder if the people who choose to work at home would have to recieve a pay cut? or will NTL pay them more for choosing to work at home? I also wonder what NTL jobs can be done at home & can employees be trusted to do the work un-supervised?

kronas · 31-03-2004, 02:38

at the prospect of repeating myself the point of this is ?

are NTL rebranding so they can give customers a better service ?

i think not, so what else are they doing it for tax evasion ?

Mr_Burns · 31-03-2004, 07:03

Quote:

Originally Posted by asdf

Are ntl vans branded with business/home/broadcast then?

I've only seen plain ntl vans with big coloured spots on them!

Our new pool car has an ntl:home logo on it. We've only just got it so it won't get replaced for 4 years. Our department will be gone long before then, anyway.

abailey152 · 31-03-2004, 08:38

Quote:

Originally Posted by kronas

at the prospect of repeating myself the point of this is ?

are NTL rebranding so they can give customers a better service ?

i think not, so what else are they doing it for tax evasion ?

Of course it will give customers a better service. Just think, the next time your broadband/TV/telephone go down and NTL say "Oh, we can call next week sometime to look at fixing it", instead of getting angry you'll look at the new motto below the logo. This will fill you with a warm glow, a feeling of peace that the old motto just didn't do. Now isn't that worth spending loads of money on?

Russ · 31-03-2004, 08:42

Anyone else get the impression this is 'too little too late'? I hope it ends up having a positive affect on the company (and ultimately the customers) but is it just a PR stunt?

zovat · 31-03-2004, 08:51

Quote:

Originally Posted by Russ D

Anyone else get the impression this is 'too little too late'? I hope it ends up having a positive affect on the company (and ultimately the customers) but is it just a PR stunt?

Oh how true Russ....

If this manages to achieve the desired effect (one NTL , with all depts talking to each other) then it is well worth it, however I think that this will impress the city, and therefore their share price, and have little or no effect on the day to day "NTL experience"

abailey152 · 31-03-2004, 08:51

Quote:

Originally Posted by Pierre

They are not rebranding. Also the Royal mail fiasco can in no way be compared to what ntl are doing

Why not? It's the same thinking. Forget about the service, just change the logo. It's just nonsense. Does anyone look at the logo or the motto or whatever below the logo and say "Ah! Now there's a company I'd like to be with". NO. We all look at what is offered at what price. Then we talk to people and look around for evidence of what experience others have had with the company. At no point does the logo have any bearing on our decision to buy goods or services from any company.

Changing logo's, mission statements or whatever, is done to either dis-associate a company from its past or they do it out of desperation. Take a look at all the successful companies, with very strong brand names. Their logo's seldom change.

scrotnig · 31-03-2004, 09:16

ntl's logo is NOT changing! They are simply dropping the word 'home' from the name.

Frank · 31-03-2004, 10:43

Quote:

Originally Posted by Mr_Burns

Our new pool car has an ntl:home logo on it. We've only just got it so it won't get replaced for 4 years. Our department will be gone long before then, anyway.

LOL, joking aside I think you are quite right. Good luck!

Quote:

Originally Posted by abailey152

Of course it will give customers a better service. Just think, the next time your broadband/TV/telephone go down and NTL say "Oh, we can call next week sometime to look at fixing it", instead of getting angry you'll look at the new motto below the logo. This will fill you with a warm glow, a feeling of peace that the old motto just didn't do. Now isn't that worth spending loads of money on?

*snigger* But this isn't a rebrand in the typical sense, nor are they spending loads of money. It sounds more like a "tactical management decision" - one that is cheap, not too drastic, and (IMHO) will be pointless

abailey152 · 31-03-2004, 10:54

Quote:

Originally Posted by Mark B

ntl's logo is NOT changing! They are simply dropping the word 'home' from the name.

I thought that NTL:home is a logo! It certainly looks like a logo, and the phrase, motto or whatever you want to call it underneath is also part of this logo. Which ever way you look at it, the change is just PR nonsence. It will have no effect on the service and cost money. Despite what has been said regarding vans etc., the change will cost money. Money better spent on actually improving the service for customers.

Pierre · 31-03-2004, 11:43

Quote:

Originally Posted by abailey152

I thought that NTL:home is a logo! It certainly looks like a logo, and the phrase, motto or whatever you want to call it underneath is also part of this logo. Which ever way you look at it, the change is just PR nonsence. It will have no effect on the service and cost money. Despite what has been said regarding vans etc., the change will cost money. Money better spent on actually improving the service for customers.

ntl: is the logo. home/business/networks/broadcast is the division and is sometimes added onto the logo. But not always.

If you go to the BT website you will see that they have BT:Wholesale etc.etc.

The LOGO (for the hard of understanding) is not changing. Therefore they are not rebranding.

asdf · 31-03-2004, 11:47

Why will it have to cost money?

NTL reps aren't needing extra training to drop home, broadcast etc from their startup speech.

NTL paper will be ordered but the old stuff will no doubt still be used until it's all gone, so no cost there.

Anything that is already physically branded (vans, offices?) isn't being changed, so no cost there.

Where is this big cost?

NoBB · 31-03-2004, 12:22

I do not see the need to re-brand,unless something new or something to be proud of was going to happen (like the inevitable merger with Telewest - or God forbid! Broadband throughout London). But if they are going ahead just now, why not just follow the trend that they had when they re-branded and re-designed the bills in black & white? ntl:home and ntl: etc. all in illustrious black and white! Vans like dalmations with black & white spots.......

quadplay · 31-03-2004, 12:30

Quote:

Originally Posted by NoBB

Vans like dalmations with black & white spots.......

That's actually not a bad idea...

*contacts management and awaits ÃƒÆ’Ã†â€™ÃƒÂ¢Ã¢â€šÂ¬Ã…Â¡ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â£2m branding fee*