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Why no Audio out? :(
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Old 28-07-2003, 15:59   #31
Proppinupthebar
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Quote:
Originally posted by scastle
Actually, I do mean replace them with Sky + styles boxes with Digital Out. Then charge the user a higher rental because they are getting a more advanced box.

Possibly also upgrade Front Row to DD, as I believe NTL is a part owner of this channel..
ntl in most cases will not yet have re-couped the cost of the original boxes yet from the subscribers.
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Old 28-07-2003, 16:20   #32
andygrif
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Quote:
Originally posted by scastle
Actually, I do mean replace them with Sky + styles boxes with Digital Out. Then charge the user a higher rental because they are getting a more advanced box.

Possibly also upgrade Front Row to DD, as I believe NTL is a part owner of this channel..
I don't really think that you could charge extra for this function, as I doubt many people would take it up. However if it were part of an all round superior STB (like the functions of the Sky+ box for example) then it might have a valid business case, but I doubt their market is big enough to warrant it. Bear in mind the take-up of Sky+ has been quite low, but it is a chicken and egg situation. They're expensive boxes so they cost a lot to buy, but becuase they cost a lot to buy not many people buy them - so they price never drops.
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Old 28-07-2003, 16:21   #33
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Quote:
Originally posted by Proppinupthebar
ntl in most cases will not yet have re-couped the cost of the original boxes yet from the subscribers.
Does anyone know what the length of time the boxes are amortised over? I would presume it to be something like 3 years.
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Old 28-07-2003, 16:24   #34
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Quote:
Originally posted by Proppinupthebar
ntl in most cases will not yet have re-couped the cost of the original boxes yet from the subscribers.
Seriously - thats what I thought the point of a 12 month contract was - to recoup the box costs.

Even more so when they can refurb / recycle boxes.
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Old 28-07-2003, 20:41   #35
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Quote:
Originally posted by Proppinupthebar
ntl in most cases will not yet have re-couped the cost of the original boxes yet from the subscribers.
Maybe if they switched to a system whereby the user could purchase the box for (say) £300..
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